Friday Opening: Shop. Orchard

[Shop. Entrance] 

 

Shuttered businesses in the “new” LES climate have four options: hip bar/restaurant, chic boutique, an upscale hair salon/nails combination, or straight-up demolition for one of the latter. All choices continue to alienate the very community that makes the area unique. It’s just a fact of life with the ever-popular invasion of glass sterility, and its resultant monotony.

Not too long ago, alligator shoe store, Michele Olivieri [link] vacated 94 Orchard Street. Today, the aptly named boutique, Shop., officially opens at the location after moving from their old storefront on Stanton [link]. In case you didn’t know (or just don’t care), the clothier specializes in “contemporary women’s” styles with self-proclaimed “cute” appeal. Great, just what the the neighborhood needs. Add it to the growing list of trendy shops.

Fashionistas, line up. And remember, it always costs more to appear as if you spent less.