It's a veritable changing of the guard down at the entrance to SoHo. As of this morning, the DKNY mural at the corner of Houston and Broadway is gone. Painted a shade of brown. Although, the former lettering is still somewhat visible.
Monday, June 8, 2009
Breaking: DKNY Mural Gone
It's a veritable changing of the guard down at the entrance to SoHo. As of this morning, the DKNY mural at the corner of Houston and Broadway is gone. Painted a shade of brown. Although, the former lettering is still somewhat visible.
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What is replacing this...?
From what I have read they are putting some tiny logo smack dab in the middle of the wall.
Remind me to boycott the company that dares to come to NYC and paint over an institution with their own bland brand of mediocrity.
Awful.
Back when DKNY (a for-profit corporation) painted this, the same bullshit chorus was singing in protest of selling out nyc, etc. Now, we are protecting a "landmark." This thing was put up at a certain time and place, with a profit motive. Now, someone else is doing the same thing. IT WAS AN ADVERTISEMENT people. Things change. Will I miss it? Sure? Does the disappearance of another image of the twin towers make me a bit sad? Yes. But raging against a commercial city constantly shifting and shedding is just idiocy. You will never be young again. Move on.
Strangely, I feel nothing.
While we were never completely attached to the mural, it's still tough to deny its status as a downtown icon. The loss of another old-school image of NYC (complete with Twin Towers) is sad, whether it was installed by a "for-profit" corporation or not.
It's not so much a matter of profit vs non-profit. To me the DKNY ad was a celebration of New York City and the creative capitol it once was.
To paint over it with a drab taupe signifies NYC's continual post 9/11 pandering to middle America and their money.
The sad part is that this mural has been an icon in the city for 20 years, even more so after WTC went down, it was a memory of the past.
Now, a f... gray wall.
And why? Because the building is now owned by Holister, and it would be too difficult to sell their piece of s... clothes with an advertisement for a high profile brand on the side of the building.
Burn in hell, Holister.
its just the stupid hollister logo now. dumb.
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