Advertising Returns to the Graffiti Wall [Video]

Posted on: May 3rd, 2010 at 6:25 am by

The last billboard banner to span the side of 294 Bowery was for The Dark Knight. After its removal back in July 2008, the highly visible facade became dormant, ever so often attracting an errant tag. However, now that Shepard Fairey is heavily involved at the graffiti wall with his illegally-built target mural, the corner of Bowery and East Houston is even more of an eyeball magnet.

So it comes as no surprise that onsite advertising is making a comeback. Indeed, once the sun goes down, the white space transforms into a massive screen for moving-image commercial advertising. Friday night, the Wall Street Journal was busy promoting its new Greater New York metro section; Saturday night, Jaguar had the sponsorship.  Yet, even though the ads only run at night, they are decidedly more intrusive.  With all the distracting lights and crowds, this high-traffic intersection now feels more like Times Square.

The same spot on April 16, 2008:

And again on July 28, 2008:

[Photo Credit: EV Grieve]

Recent Stories

7th-precinct
The LES Dwellers Call for Dissolution of 7th Precinct Community Council

The flashpoint local block association, LES Dwellers, are again at the forefront of controversy. This time, ire is directed toward the 7th Precinct Community Council for purported lack of transparency. The proverbial straw that broke the Hell Square back was cancellation of the scheduled public session at the last community affairs meeting on Wednesday. From the mailbag: […]

rivington-wall-mural
‘Rivington Wall’ Mural Programming Christened by the Bowery

The wallspace beside the On Stellar Rays gallery is officially its own exhibition space. What began with a mural by RETNA one year ago is now a fully-fledged project with a revolving door of art programming. It’s called the “Rivington Wall,” courtesy of Parasol Projects. Artwork is scheduled to change every four to six weeks. […]

Penny Arcade
You Must See Penny Arcade’s ‘Longing Lasts Longer’

I’m just going to jump right into it. You have to go see Penny Arcade’s LONGING LASTS LONGER at Joe’s Pub. I went this past Monday night, and I really want to share it with all of you awesome people because I know that you would have as much fun as I did. Plus, considering […]

Photo: @JeffKurzon
London Kaye Brings RHCP’s Flea to The Lower East Side

There’s another yarn bomber rocking the Lower East Side. Part Olek, part HOTTEA, fellow New Yorker London Kaye is adorning the outdoor surfaces of the city with her clever crocheting. One of her more recent pieces depicts a cartoonish Michael Peter Balzary, or, as most of the world know him – Flea. That’s right, the Red Hot Chili […]

Photo: Kevin Gannon
Looking Back at a Decade of Demolition on Upper Orchard Street [PHOTOS]

It was a slow death, but Ben “Sledgehammer” Shaoul finally cleared out the small businesses operating at the corner of Orchard and East Houston. A parcel for which he paid $75 million. Now, with the wrecking ball mid-swing, and ten floors of condos (plus an Equinox gym) in tow, we got to reminiscing. Yes. It’s […]