Advertising Returns to the Graffiti Wall [Video]

Posted on: May 3rd, 2010 at 6:25 am by

The last billboard banner to span the side of 294 Bowery was for The Dark Knight. After its removal back in July 2008, the highly visible facade became dormant, ever so often attracting an errant tag. However, now that Shepard Fairey is heavily involved at the graffiti wall with his illegally-built target mural, the corner of Bowery and East Houston is even more of an eyeball magnet.

So it comes as no surprise that onsite advertising is making a comeback. Indeed, once the sun goes down, the white space transforms into a massive screen for moving-image commercial advertising. Friday night, the Wall Street Journal was busy promoting its new Greater New York metro section; Saturday night, Jaguar had the sponsorship.  Yet, even though the ads only run at night, they are decidedly more intrusive.  With all the distracting lights and crowds, this high-traffic intersection now feels more like Times Square.

The same spot on April 16, 2008:

And again on July 28, 2008:

[Photo Credit: EV Grieve]

Recent Stories

September Wines Addresses Closure Talk, Says its Amidst ‘Lease Renewal’

On Monday, we reported that September Wines & Spirits on Stanton Street is potentially on shaky ground. Several real estate listings surfaced that pitched the twelve-year-old booze shop as available for rent, leading to speculation of an imminent closure. September Wines responded to the news, however, noting that the store is not closing. At least […]

Ben Shaoul’s Hell Square Tower is Clad in Glazed Brick from a ‘Spanish Fishing Village’

With Ben Shaoul’s Hell Square condo tower at 196 Orchard Street edging toward completion, press hype is starting to come out. The latest is a puff piece about how the architect, INC Architecture & Design, chose to include handmade “metallic-glazed brick” in the facade that evokes the “old-world character of glazed terra-cotta while also bringing […]

‘Casper’ Mattress Company Replaces Stereo Exchange After 30 Years on Broadway

Stereo Exchange, the decades-old audiophile retailer, was forced from its longtime NoHo perch back in March. It had been at 627 Broadway since 1988, four years after the Wasserman family founded the business. (The store was originally called David’s Audio.) The mom-and-pop first downsized to a smaller loft location in Cooper Square that was appointment […]

CitizenM and the Bowery Bottleneck

On the Bowery, between East Houston and Delancey Street, is a traffic problem that refuses to go away. It’s the perfect cocktail of construction and roadwork to create a 24/7 disaster situation. Much of the blame can be pinned on the CitizenM hotel development at the northeast corner of Delancey. This decade-running project first seized […]

‘Zagrat’ Rated ‘Squeakeasies’ Are All the Rage for Area Vermin

New Yorkers aren’t the only unfortunate ones facing gentrification. It’s the dawn of a new era, one in which venerable rodents no longer set fires to cars or shack up in rotting constructions sites because they have to. Nay, because they want to.  And, naturally, a gentrified pest is in need of the finer things. […]