Advertising Returns to the Graffiti Wall [Video]

Posted on: May 3rd, 2010 at 6:25 am by

The last billboard banner to span the side of 294 Bowery was for The Dark Knight. After its removal back in July 2008, the highly visible facade became dormant, ever so often attracting an errant tag. However, now that Shepard Fairey is heavily involved at the graffiti wall with his illegally-built target mural, the corner of Bowery and East Houston is even more of an eyeball magnet.

So it comes as no surprise that onsite advertising is making a comeback. Indeed, once the sun goes down, the white space transforms into a massive screen for moving-image commercial advertising. Friday night, the Wall Street Journal was busy promoting its new Greater New York metro section; Saturday night, Jaguar had the sponsorship.  Yet, even though the ads only run at night, they are decidedly more intrusive.  With all the distracting lights and crowds, this high-traffic intersection now feels more like Times Square.

The same spot on April 16, 2008:

And again on July 28, 2008:

[Photo Credit: EV Grieve]

Recent Stories

47clinton-sold
Icon Realty Snaps Up 47 Clinton Street for $5M

Two weeks ago, Icon Realty Management made headlines after selling its massive holding at 50-62 Clinton Street for a record-setting $28 million. The transaction now paves the way for a new seven-story residential development. Yet while the real estate investment firm was busy closing the deal, it quietly made a purchase just across the pavement. […]

Photo: Boing Boing
First Two Volumes of Ed Piskor’s ‘Hip Hop Family Tree’ Now for Sale as Box Set

For the music heads out there who don’t already know, you absolutely must check out Ed Piskor’s fantastic “Hip Hop Family Tree” comic series. The weekly cartoons – exclusively published on Boing Boing – illustrate the birth of the art form in an easily consumable manner. If you haven’t been following, no biggie. There is […]

gaia-east-houston
Gaia Italian Cafe is Taking a Week-Long Break Starting Next Thursday

Fair warning that Gaia Italian Cafe is taking a brief recess on September 25. Eponymous owner Gaia Bagnasacco took to the company Facebook page to note that the beloved three-year-old restaurant will reopen a week later on October 2, and to thank patrons for the support. Gaia is certainly a neighborhood treasure, and fiercely protected […]

bowery-delancey-intersection-1
The DOT Not Seeing the Light with Traffic Signals at Bowery and Delancey

The city spent loads of taxpayer dollars the last few years trying to remedy the traffic situation at the intersection of Bowery and Delancey/Kenmare. Road crews keep digging up pavement, repainting the lanes, and beautifying the medians. To no avail. The bigger issue continually shrugged aside is fixing the sequence timing of the signals here. […]

preserve24-eviction
Serge Hoyda Successful in Evicting Preserve 24; Per Se Vet Dropped from Lawsuit

Last Friday, epic failure Preserve 24 (aka Aegis Holding Houston LLC) was officially evicted from 177 East Houston by court order. It has been closed and dormant since late June, and will not reopen under new management as one sign proclaims. The papers served by landlord Serge Hoyda are now taped to the front door. […]