Bowery Boogie | A Lower East Side Chronicle

Love and Logic Use Twitter on Streets

Posted: June 23, 2010 at 6:24 am

An example of when street statements start taking cues from Twitter.  Numerous printouts across Greenwich Village and eastward implore pedestrians to re-tweet the message, “RT #HITHARD #OILSPILL.”

On the face, it seems like support for those affected by the BP oil spill disaster.  Not quite.  It’s actually a clever promotional tactic by the New York City band Love and Logic to plug its show at Mercury Lounge this Saturday.  Apparently it’s their MTV/VH1 “coming out party.”  And 50% of proceeds from their current single “Hit Hard” will benefit oil spill relief.

This wouldn’t be the first time Twitter made a real-life cameo.  NYC the Blog recently spotted a Tweeter on Mott Street.