BLVD Re-branded as Soiree

Posted: July 8, 2010 at 6:23 am

At last month’s community meeting with owners of the forthcoming tapas joint at 245 Bowery, representatives from BLVD were deployed to secure the S.R.O. namesake for their own re-branding effort. Well, the issue is now a moot point, as the nightclub apparently settled for a different name. Meanwhile, the BLVD flags remains in place.

Rather than S.R.O., it appears Crash Mansion instead chose Soirée for its trendier ground-level nightspot at 199 Bowery. This now leaves the coveted, albeit disrespectful, name free for the taking. Have at it.

Street: Bowery, Rivington, Spring Street
Tags: 199 Bowery, 245 Bowery, Alta, Crash Mansion, S.R.O., Soiree

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bowerygals

I guess they got the message that using the name SRO trades on the poverty and hard times of someone else and isn't all that hip.
Using the name for a bar should go the way of the "Mission" a bar two doors from the Bowery Mission (where poor people get clear of alcohol addiction), closed after a murder...