Grammar Bust: Select Bus Service Ad Campaign

Select Bus Service along the M15 route has been the talk of the town since its official roll-out two weeks ago.  New procedures, fresh bus lanes, and an army of pay-before-you-board sidewalk machines promise a quicker commute. Nevertheless, there remains some skepticism amidst this initial learning curve.  Hence, the influx of vested MTA helpers at each express stop, and a new ad campaign along the corridor. An ad campaign that apparently did not have a copy editor.

[Photo Credit: l.e.s.ter]

This embarrassing poster was spotted by reader l.e.s.ter on the payphone booth outside Mars Bar on Second Avenue.  It displays the most egregious of grammatical errors.  In this instance, the copyeditors obviously intended to evoke the possessive adjective “its,” and not the contraction “it’s.” Epic fail!

It has it’s own strictly enforced bus-only lane. And we mean it.

Have you seen other posters with the same mistake?