Time to Smell Like the Bowery

Bond No. 9 continues its streak of bottling up neighborhoods and landmarks throughout the city for its loathsome “Scents of New York” campaign.  In the last couple months, we saw the arrival of the Cooper Square and High Line fragrances. But it was only a matter of time before the Bowery got the treatment.

This eau de gentrification for Bowery 2.0 – Nouveau Bowery – opts for a citrusy scent in honor of the rampant transition to so-called “ultra modernity.”

The sweet scent of skid row transitioning to ultra-modernity. For contrarians of all genders, an enticing anti-perfume, composed of near dissonant florals, citruses and herbs.

A punk-rock, “anti-perfume” priced accordingly at a laughable $150 for 50 mL. But in the end, we all know that the true scent of the Bowery is an olfactory cocktail of piss, puke, and trash.