Liberty Mascots Invade the Lower East Side

Posted on: January 27th, 2011 at 6:28 am by

The holidays are now but a speck in the rearview mirror. Like clockwork, the illuminated snowflake and triangular LES decorations are history, removed from the light posts of Orchard and Grand last week.  And with the passage of giddy holiday cheer, the advent of eye-gouging woe.  Tax season, kiddies!

Temporary preparation houses like Jackson Hewitt are already in operation, but Liberty Tax Service is definitely making the most concerted marketing push thus far.  For the last week or so, numerous Statues of Liberty have been pacing the streets of the Lower East Side.  Mascots wearing next to nothing beneath those togas in these blustery conditions.

We’ve spotted these street promoters as far north as East Houston, down to the environs of 384 Grand Street, where a kiosk resides. Another great promo tactic. Where have you seen them?

Recent Stories

gaffigan-filming-essex-may-2016
‘The Jim Gaffigan Show’ Returns to Essex Street Today for More Filming

Jim Gaffigan’s eponymous comedy series is back on the Lower East Side today. Producers from cable network TV Land will be filming scenes along Essex Street and points eastward. It’ll be hard to miss. Season 2 of The Jim Gaffigan Show – the comedy series focuses on a fictionalized version of the popular comedian – bows 10 […]

hanksy-memorial-day-2
Hanksy Gets Real with Series of Memorial Day Pieces [PHOTOS]

In a departure from the usual, prolific street artist Hanksy held the pun and got real with a series of four wheat-paste posters this holiday weekend. All were glued around the Lower East Side. The overall theme with these is essentially about how Memorial Day has become about barbecues, vacations, fashions, and the unofficial start […]

19easthouston-drilling-1
Drilling Begins Ahead of 6-Story Commercial Development at 19 East Houston Street

It’s a narrow tract of SoHo land currently underutilized and certainly overpriced, so why not re-develop it? The city’s Economic Development Corporation, the previous owner, ultimately decided to sell the 6,190 square-foot parcel (address is 19 East Houston) in 2013 to Madison Capital for $26 million. However, the deal didn’t actually go through until two weeks ago, […]

bisous-ciao-closed-1
Bisous Ciao Macaron Bakery on Stanton Street Closes, Consolidates with Bleecker Location

Local macaron bakery, Bisous Ciao, just pulled the plug on its original Lower East Side outpost. Security gate is drawn, and a handwritten note pasted to the window bids farewell to Hell Square. First on the scene in September 2010, Bisous Ciao spent nearly six years at 101 Stanton Street. This flagship brick-and-mortar was an […]

Rendering composite of Ben Shaoul and 196 Orchard St, Photo: Real Deal
More About that 3-Level Equinox Gym Coming to Ben Shaoul’s Orchard Street Development

It’s old news that hated developer-landlord Ben Shaoul attracted Equinox gym to his new ten-story condo project beside Katz’s Deli. But it’s not yet a done deal. More red tape. The city, vis-a-vis the Board of Standards and Appeals, must first approve a special permit to operate a “physical culture establishment” under current zoning restrictions […]