Liberty Mascots Invade the Lower East Side

Posted on: January 27th, 2011 at 6:28 am by

The holidays are now but a speck in the rearview mirror. Like clockwork, the illuminated snowflake and triangular LES decorations are history, removed from the light posts of Orchard and Grand last week.  And with the passage of giddy holiday cheer, the advent of eye-gouging woe.  Tax season, kiddies!

Temporary preparation houses like Jackson Hewitt are already in operation, but Liberty Tax Service is definitely making the most concerted marketing push thus far.  For the last week or so, numerous Statues of Liberty have been pacing the streets of the Lower East Side.  Mascots wearing next to nothing beneath those togas in these blustery conditions.

We’ve spotted these street promoters as far north as East Houston, down to the environs of 384 Grand Street, where a kiosk resides. Another great promo tactic. Where have you seen them?

Recent Stories

fat radish open
The Fat Radish Changes it up with New Lunch Concept and Pintail Coffee

Change is afoot in the Fat Radish empire. The modern British eatery at 17 Orchard Street is set to dish out a new “lunch concept,” and duly welcomes executive chef Nick Wilber back into the fold, to work alongside head chef Jared Dowling. Owners Ben Towill and Phil Winser had previously relocated Wilber to their Upper East Side […]

first-park-art
‘Birdhouse Repo’ Reminds us that Even the Animals Can’t Afford to Live in NYC Anymore

To live in New York City is so expensive, even the birds can’t afford it. This truth is the creative mojo behind a new temporary art project coming to First Park this month. The incoming sculpture, aptly entitled “Birdhouse Repo,” is the work of city native Aaron Schraeter. Simple yet brilliant, his goal was political […]

orchard-grocer-1
MooShoes Full Service Vegan Grocery Opens at the End of the Month on Orchard Street

MooShoes reopened back in September with a totally new look. The popular cruelty-free shoe shop divided its retail space at 78 Orchard Street, and is now getting into the food game. Quite literally narrowing the retail shopping experience allowed ownership to introduce Orchard Grocer, as we first reported. The full service vegan grocery will feature […]

cafe-medi-rivington
With the Debut of ‘S’zen Mixology Lounge’ this Week, Another THOR Spot for Embattled Hell Square

Embattled neighbors call it one of the most problematic operators dotting Hell Square. One that seemingly gets away with everything. Somehow the Hotel on Rivington continues to open (and close) new establishments on-premise without the benefit of public scrutiny. The latest future grievance to arrive is a second-floor nightspot dubbed S’zen Mixology Lounge (i.e. scene + zen). […]

klondike-bandit-bowery
Bandit in Klondike Hat Knocks Off 2 Chase Bank in Chinatown 

For the second time since Christmas, a Chase Bank on the Bowery has been knocked off. Police are looking for a man in a “Klondike hat” as lead suspect in both robberies, the latest of which transpired on Thursday. The perp visited Chase Bank at 2 Bowery on Thursday at around 1:51pm, and slipped a […]