Liberty Mascots Invade the Lower East Side

Posted on: January 27th, 2011 at 6:28 am by

The holidays are now but a speck in the rearview mirror. Like clockwork, the illuminated snowflake and triangular LES decorations are history, removed from the light posts of Orchard and Grand last week.  And with the passage of giddy holiday cheer, the advent of eye-gouging woe.  Tax season, kiddies!

Temporary preparation houses like Jackson Hewitt are already in operation, but Liberty Tax Service is definitely making the most concerted marketing push thus far.  For the last week or so, numerous Statues of Liberty have been pacing the streets of the Lower East Side.  Mascots wearing next to nothing beneath those togas in these blustery conditions.

We’ve spotted these street promoters as far north as East Houston, down to the environs of 384 Grand Street, where a kiosk resides. Another great promo tactic. Where have you seen them?

Recent Stories

Site of Mass Displacement: A Chinatown Gentrified by Galleries [Op-Ed]

The following was written by Liz Moy of the Chinatown Art Brigade. There is an ongoing perception that Manhattan’s Chinatown has stayed relatively the same throughout the years whilst other low-income neighborhoods of color have been overtaken by gentrification. Ask someone how Chinatown fares in an increasingly unaffordable city and they’ll likely say, at least […]

Matthew Silver, the 2014 Mr. Lower East Side
Off Cycle ‘Mr. Lower East Side Pageant’ Returns Tomorrow Night … in Ridgewood

Surprise! The Mr. Lower East Side Pageant returns tomorrow night, some four months earlier than usual. Unlike earlier this year, the iconic underground beauty contest won’t be anywhere near its namesake neighborhood. This time, for the 17.5th annual event, the shenanigans will go down at the Footlight Bar in Ridgewood, Queens. You’re probably wondering about the off-cycle nature […]

2nd Annual ‘Lower East Side Cider Fest’ is Happening on Sunday

The orchards are, in fact, coming back to Orchard Street … albeit temporarily. With apple picking season wrapping up, the 2nd annual Lower East Cider Fest is kicking off this weekend, as part of the larger “Cider Week NYC” celebration happening throughout the – wait for it – Big Apple. The event will showcase notable cider makers and apple growers […]

Clinton Street ‘Casita’ Tree Tunnel Uprooted for Good

The arboreal attraction (and known rat hangout) at the southeast corner of Clinton and Stanton Streets is officially kaput. That’s right, no more tree tunnel. A chainsaw crew arrived last week to chop and uproot the leaning line of trees comprising the overhang. This was a complete removal, unlike the trim of overgrowth that transpired […]

Delancey Street Gets its First LinkNYC Kiosk

Yesterday afternoon, the city unveiled the first LinkNYC pornhub kiosk for Delancey Street. It’s situated just east of the Bowery, where these things are multiplying faster than gizmo in a swimming pool. The 9-foot-6-inch unit is not yet active, though. LinkNYC stations have been criticized pretty much from the get-go. In league with the soulless […]