Liberty Mascots Invade the Lower East Side
The holidays are now but a speck in the rearview mirror. Like clockwork, the illuminated snowflake and triangular LES decorations are history, removed from the light posts of Orchard and Grand last week. And with the passage of giddy holiday cheer, the advent of eye-gouging woe. Tax season, kiddies!
Temporary preparation houses like Jackson Hewitt are already in operation, but Liberty Tax Service is definitely making the most concerted marketing push thus far. For the last week or so, numerous Statues of Liberty have been pacing the streets of the Lower East Side. Mascots wearing next to nothing beneath those togas in these blustery conditions.
We’ve spotted these street promoters as far north as East Houston, down to the environs of 384 Grand Street, where a kiosk resides. Another great promo tactic. Where have you seen them?