RIP Levi’s Billboard of Gears

Levi’s finally decided to scrap its billboard undertaking above the corner of East Houston and Lafayette.  The billboard was more a headache than anything else.  Shortly after its July 2010 unveiling, the ambitious advert began a lengthy problem streak.  Which is just a handy euphemism for “the thing was friggin’ busted.”

The complex collection of interlocking cogs was operational for a couple months, then shit the bed.  And it never really recovered.  A tuneup in November definitely helped, but that was only a short term band-aid.

Oh well.  T-Mobile is now the latest company leasing the high-profile ad space. It’s actually some clever copy, too. “Faster than new parents moving to Park Slope.”