Street: ,

Anti-Nolita Sticker Campaign Takes Hold

| 5 Comments

Lines are being drawn, sides chosen.  It’s a showdown between Feasters and fashionistas in this latest fight for the heart and soul of Little Italy. Trendy boutique owners, many of whom successfully beat Shake Shack, are sick of the 85-year-old tradition of San Gennaro.  They want the neighborhood properly cleansed for fall fashion week.  However, this battle over whether the festival should terminate at Kenmare Street was finally put to sleep last week.  Mayor Bloomberg granted a permit to run the usual route, Mulberry from Canal to East Houston.  We’ll see what happens next year!

Meanwhile, a new guerrilla sticker campaign is taking aim at the Nolita moniker altogether.  This pair of adhesives was spotted at the southeast corner of Spring and Mott Streets.

And another at Mulberry and Spring:

For additional coverage and historical perspective, check out Vanishing NY.

  • a.

    Let me know where I can get some of those stickers. Useless, fake neighborhood name drummed up by Time Out NY in the ’90s. I can’t even pronounce it without getting a sour taste in my mouth.

    • LatinoUni2

      I disagree, why should San Gennaro be cancelled? What do these empty boutiques want?As far as I’m concerned not even lady gaga would were your clothing. I think instead of having stupid clothing stores that take up space, we should have more Latino and Italian restaurants.

  • Bionica727

    If they don’t like Little Italy, they can relocate. After all, who cares anyway?

  • etveritas

    Typical desperate tactics from a minority group of non-resident merchants and their cheerleaders who are trying to relive a dying and begone era, whose only interest is in the fiefdom goldmine they attempt to run on Mulberry below Broome St. Mulberry in that stretch is nothing more than Potemkin village for tourists too gullible to know they’re being taken by shisters and charalatans who don’t even live in the area. “Little Italy” is over. So, get over it. Grow up and join the 21st century. WE are the world.

  • Anonymous

    We must save NOLITA from the anti-gentrifying residents of lil Italy http://artisanalcheesewhiz.blogspot.com/2011/02/gentrification-foundation.html

[X]