Anti-Nolita Sticker Campaign Takes Hold

Lines are being drawn, sides chosen.  It’s a showdown between Feasters and fashionistas in this latest fight for the heart and soul of Little Italy. Trendy boutique owners, many of whom successfully beat Shake Shack, are sick of the 85-year-old tradition of San Gennaro.  They want the neighborhood properly cleansed for fall fashion week.  However, this battle over whether the festival should terminate at Kenmare Street was finally put to sleep last week.  Mayor Bloomberg granted a permit to run the usual route, Mulberry from Canal to East Houston.  We’ll see what happens next year!

Meanwhile, a new guerrilla sticker campaign is taking aim at the Nolita moniker altogether.  This pair of adhesives was spotted at the southeast corner of Spring and Mott Streets.

And another at Mulberry and Spring:

For additional coverage and historical perspective, check out Vanishing NY.