Lady Gaga is Now Mr. Googly Eyes of 290 Mulberry

Posted on: March 30th, 2011 at 6:18 am by

Those Lady Gaga branded Supreme bills have been undergoing unique street transformations all across the Lower East Side.  In some instances, the wheat-paste was scraped away, leaving remnant puzzle-piece sections behind.  Others are hand-corrected with felt-tip tags to include insults or jokes.  But our favorite display of these ads is actually on the splintered plywood perimeter of the long-stagnant 290 Mulberry.

It is here that the Fame Monster gradually morphed from pop goddess to Mr. Googly Eyes, thanks to a spray-painted mustachio and set of art store googly eyes.  The ever-evolving guerrilla advertising, in a sense, has become art in its own right.  Meanwhile, all the Supreme bills continue to crack and fade from the weather and street soot.

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