Lady Gaga is Now Mr. Googly Eyes of 290 Mulberry

Posted on: March 30th, 2011 at 6:18 am by

Those Lady Gaga branded Supreme bills have been undergoing unique street transformations all across the Lower East Side.  In some instances, the wheat-paste was scraped away, leaving remnant puzzle-piece sections behind.  Others are hand-corrected with felt-tip tags to include insults or jokes.  But our favorite display of these ads is actually on the splintered plywood perimeter of the long-stagnant 290 Mulberry.

It is here that the Fame Monster gradually morphed from pop goddess to Mr. Googly Eyes, thanks to a spray-painted mustachio and set of art store googly eyes.  The ever-evolving guerrilla advertising, in a sense, has become art in its own right.  Meanwhile, all the Supreme bills continue to crack and fade from the weather and street soot.

Recent Stories

LUNGS Harvest Arts Festival is Happening this Weekend

The 6th Annual LUNGS Harvest Arts Festival is happening this weekend, and promises plenty of local entertainment and creative craftsmanship throughout more than 50 community gardens spread across Lower Manhattan. Just a few of the many highlights partaking in this year’s festival include fairy tale puppetry by the Czechoslovak-American Marionette Theatre, a thought provoking look […]

Cafe Grumpy Reclaims Adjacent Store at 13 Essex Street for ‘Training Lab’

With Factory Tamal now up and running on Ludlow Street, its former location is back in the hands of its maker, so to speak. Cafe Grumpy just reclaimed the other half of its Essex Street coffee shop. We are told that the south store of 13 Essex Street – formerly the cafe’s on-premise bakery – […]

In What was American Apparel, ‘Dr Smood’ Health Eatery Debuts on East Houston

The doctor is now seeing patients. Customers, rather. Dr Smood, the health eatery that offers “smart food for a good mood,” opened the doors to its Lower East Side location this week. As you might expect, the new “organic boutique cafe” at the corner of Orchard and East Houston Streets carries with it an antiseptic […]

Another Look at the 7-Story Rental to Destroy 200-Year-Old Federal Row Houses on Grand Street

A row of historically significant Grand Street buildings is one step closer to demolition. Applications were filed with the city last week to erect the seven-story residential structure at 282-286 Grand Street. We first broke news of this development back in April. The property owner – former oncologist-cum-art dealer Marc Straus – has major plans […]

Sampling the Lost Cuisine Found in ‘The German Jewish Cookbook’

In our current food-obsessed culture – especially in places like New York City – it seems that we are global food citizens. We have easy access to an endless variety of restaurants and specialty food stores, which enable us to explore foods from all over the world. And we can easily watch a multitude of […]