Lady Gaga is Now Mr. Googly Eyes of 290 Mulberry

Posted on: March 30th, 2011 at 6:18 am by

Those Lady Gaga branded Supreme bills have been undergoing unique street transformations all across the Lower East Side.  In some instances, the wheat-paste was scraped away, leaving remnant puzzle-piece sections behind.  Others are hand-corrected with felt-tip tags to include insults or jokes.  But our favorite display of these ads is actually on the splintered plywood perimeter of the long-stagnant 290 Mulberry.

It is here that the Fame Monster gradually morphed from pop goddess to Mr. Googly Eyes, thanks to a spray-painted mustachio and set of art store googly eyes.  The ever-evolving guerrilla advertising, in a sense, has become art in its own right.  Meanwhile, all the Supreme bills continue to crack and fade from the weather and street soot.

Recent Stories

cow-theater-closing
The Idea Distillery will ‘Give Curiosity a Home’ at Former COW Theater on Clinton Street

Where two experimental theaters failed in a basement on Clinton Street, a new “home for curiosity” will soon take hold. Following in the footsteps of the COW Theater and Judith Malina’s legendary Living Theater before it. When we last revisited 21 Clinton Street, the enormous subterranean space was being peddled for $11,000 per month and key […]

71orchard-bing-2
Jianbing Newcomer ‘Bing Kitchen’ on Orchard Street Sidelined Due to ‘Water Damage’

Bing Kitchen is off to a rocky start on Orchard Street. The snack shop newcomer, which specializes in the Chinese street-cart staple “Jianbing,” has been closed for the last week due to ambiguous “water damage” on-premise. That much is made clear via handwritten sign on the front door. While the “tomorrow” timeline was crossed out, ownership […]

vacant-ny-2
Mapping Vacant Stores to Show How ‘High Rent Blight’ is Killing the City

Warehousing. High rent blight. Store for rent. Call it what you want, but it’s a big problem in a city that so eagerly tosses its working class, mom-and-pop establishments into the proverbial gutter, in favor of high-paying corporate chains. It’s something that the Lower East Side, but the city at large, grapples with to a […]

189orchard-street
Basement Heist on Orchard Street Yields $20K in Loot for Suspected Burglars

This heist is straight out of the movies. Earlier this month, two burglars broke through a basement wall on Orchard Street to steal $20,000 from a local real estate company. On August 18, the brazen crooks snipped the cellar padlock of a neighboring business at 4pm in order to gain access to the basement, police […]

reed-space-farewell-2
‘Reed Space’ Calls it Quits After 15 Years on Orchard Street, but Seeks New Digs

Reed Space, one of the longest running tastemakers on the Lower East Side, is packing up the store for good after fifteen years on the block. Its last day at 151 Orchard Street is September 30, promising a nebulous “reset” in the near future. Leasing sign and announcement to fan faithful all but confirm the […]