Fine Fare at 175 Clinton to Receive Facelift

Although the fare isn’t always as advertised, Fine Fare never denies what it is – an affordable everyday supermarket offering plenty of options at bargain-bin prices. The one-story grocer at 175 Clinton Street has managed to maintain its kitchy early-sixties retro feel, and is by no means antiseptic a-la Whole Foods.  But that’s all coming to an end.  Much like the neighborhood to which it caters, Fine Fare is about to undergo a “gourmet” overhaul.

Fine Fare is taking a page directly from the umpteen local bodegas currently trading up their image via storefront makeover. Indeed, printouts papering the market reveal a rendering of the project plan. One word defines this new identity – brick. Those white steel canopies will be replaced by a new exterior boasting brick supports and plenty of marquee space for illuminated signage.  The updated look seems to exude an upscale suburban aesthetic.

Employees inside informed us that the renovations should begin within the next couple months.  We’ll keep you posted!  In the meantime, what do you think of the new design?