LES Runway Concept Coming to Grand Opening in September
On the heels of the recent Fashion Forward fashion show on Broome Street, another runway of sorts is on its way to the Lower East Side. Conceived by husband-wife team Marc and Cheryl Maleh, the aptly-named LES Runway will be hosted by neighborhood retail concept curator Grand Opening.
Come September, LES Runway will occupy the ever-changing retail space at 139 Norfolk Street for a month-long period. The idea is simple and multifunctional – a pop-up-slash-fashion-showcase to enable young designers to feature their work and interact with the general public. If all goes to plan, the boutique shop will run during the week, with runway shows scheduled for Thursday through Saturday nights. A Kickstarter campaign went live a couple weeks ago, and is already making the proverbial internet rounds. As of this morning, roughly one-quarter of the $8,000 target fund has already been collected.
Below is a more complete description of LES Runway:
Part fashion showcase, part pop-up shop, LES Runway brings the runway to the downtown scene. It is an opportunity for emerging, local fashion designers to present their work on the catwalk, display the same creations in a pop-up store and interact with the general public in a truly creative and unique fashion setting. Grand Opening will reinvent itself by day as a boutique storefront where patrons will have the chance to purchase select items straight off the runway and by night as the most intimate, interactive runway ever to hit New York.