LES Runway Concept Coming to Grand Opening in September

Posted on: June 1st, 2011 at 6:09 am by

On the heels of the recent Fashion Forward fashion show on Broome Street, another runway of sorts is on its way to the Lower East Side.  Conceived by husband-wife team Marc and Cheryl Maleh, the aptly-named LES Runway will be hosted by neighborhood retail concept curator Grand Opening.

Come September, LES Runway will occupy the ever-changing retail space at 139 Norfolk Street for a month-long period.  The idea is simple and multifunctional – a pop-up-slash-fashion-showcase to enable young designers to feature their work and interact with the general public.  If all goes to plan, the boutique shop will run during the week, with runway shows scheduled for Thursday through Saturday nights. A Kickstarter campaign went live a couple weeks ago, and is already making the proverbial internet rounds.  As of this morning, roughly one-quarter of the $8,000 target fund has already been collected.

Below is a more complete description of LES Runway:

Part fashion showcase, part pop-up shop, LES Runway brings the runway to the downtown scene. It is an opportunity for emerging, local fashion designers to present their work on the catwalk, display the same creations in a pop-up store and interact with the general public in a truly creative and unique fashion setting. Grand Opening will reinvent itself by day as a boutique storefront where patrons will have the chance to purchase select items straight off the runway and by night as the most intimate, interactive runway ever to hit New York.

Recent Stories

cheese-grille-allen
Grilled Cheese Restaurant Opens at 188 Allen Street

That new grilled cheese restaurant-bar at 188 Allen Street is now open. Awnings have been unrolled and stools set at the various tables. Last identified as “Cheese Grille” by various Craigslist job listings, the manager inside said the business is still nameless, and informed us that the official christening should happen sometime next month. A […]

shapiro-hardware-lafayette
The 9-Story Development Forcing Out Decades-Old Businesses at Bleecker and Lafayette

Last week, we broke news that the longstanding businesses at the northwest corner of Bleecker and Lafayette would depart for something big. Like the building in the above rendering, unearthed by Curbed yesterday. Nothing is on file yet with the DOB, but rumor has it that this new nine-story building is forthcoming. It’s believed the […]

Beastie Boys Paul's Boutique Album Cover, 99 Rivington
‘Beastie Boys Square’ Proponent Organizes Mural to Commemorate 25th Anniversary of ‘Paul’s Boutique’

Since “Beastie Boys Square” didn’t happen, outspoken proponent LeRoy McCarthy has taken a different approach. Wolfnights is donating its Ludlow Street facade for a new celebratory mural. The artwork will pay tribute to both the hip-hop trio and their 1989 LP, which was released 25 years ago today. The album cover features the southwest corner […]

comfort-diner-noahs-ark
Comfort Diner Begins Construction on Grand Street, Will Open Labor Day

With its victory over Holy Schnitzel far in the rearview mirror, the Comfort Diner conversion is now underway down at 399 Grand Street. Build-out officially began inside the old Noah’s Ark Deli last Thursday, eradicating pretty much any trace of the predecessor business. Exterior branding remains intact, though. Owner Ira Freehof tells us that “the […]

At the Mr. Lower East Side Pageant, January 2014
RevJen’s Troll Museum is in Trouble; Here’s How You Can Help

Lower East Side fixture RevJen – minister of the local avante garde – is struggling to preserve her unique attraction. The beloved Troll Museum inside 122 Orchard Street is threatened vis-a-vis her living situation. Since being fired from the Tenement Museum bookstore last year, RevJen has reportedly struggled to make ends meet. “Encroaching gentrification and […]

  • Rebeccat26

    Great concept and also a great opportunity to get jewelry that is normally 2 times the price!

  • Cdan333

    I just helped fund it make sure you do the same!

  • JenniferT

    this project is about 50% funded.  still needs your support!
    http://kck.st/m7hUcD