LES Runway Concept Coming to Grand Opening in September

Posted on: June 1st, 2011 at 6:09 am by

On the heels of the recent Fashion Forward fashion show on Broome Street, another runway of sorts is on its way to the Lower East Side.  Conceived by husband-wife team Marc and Cheryl Maleh, the aptly-named LES Runway will be hosted by neighborhood retail concept curator Grand Opening.

Come September, LES Runway will occupy the ever-changing retail space at 139 Norfolk Street for a month-long period.  The idea is simple and multifunctional – a pop-up-slash-fashion-showcase to enable young designers to feature their work and interact with the general public.  If all goes to plan, the boutique shop will run during the week, with runway shows scheduled for Thursday through Saturday nights. A Kickstarter campaign went live a couple weeks ago, and is already making the proverbial internet rounds.  As of this morning, roughly one-quarter of the $8,000 target fund has already been collected.

Below is a more complete description of LES Runway:

Part fashion showcase, part pop-up shop, LES Runway brings the runway to the downtown scene. It is an opportunity for emerging, local fashion designers to present their work on the catwalk, display the same creations in a pop-up store and interact with the general public in a truly creative and unique fashion setting. Grand Opening will reinvent itself by day as a boutique storefront where patrons will have the chance to purchase select items straight off the runway and by night as the most intimate, interactive runway ever to hit New York.

Recent Stories

forever-stanton-november
ABC’s ‘Forever’ Continues Its Months-Long Filming Residency Today on the Lower East Side

The season-long residency of Forever continues today on the Lower East Side. This ABC production has been headquartered east of Essex Street (between Houston and Delancey) since July. It was around that time that the production transformed 154 Stanton Street – Smart Clothes Gallery – into a faux shop called “Abe’s Antiques.” Four months out, […]

7th-precinct
The 7th Precinct Now Has a Dedicated Twitter Account

For those of you interested in following the minutia of the 7th Precinct (or bashing them), today is your lucky day. The NYPD just sanctioned a new Twitter handle for our neighborhood cops. Profile picture of the new account is of the recently-appointed CO, Joseph Simonetti. Greetings from the #LES #LowerEastSide Looking forward to connecting! […]

125rivington-night
‘awindow’ Pop-Up Retail Lab Opening at 125 Rivington Street

Aside from plans last year to transform 125 Rivington into a bar called “The Carolinas,” the ground floor has seen naught but pop-up endeavors. In fact, the last such temporary shop was seven months ago, that of SR luxury backpacks. As of this week, though, it’s again all systems go. Roving creative house awindow edition […]

wd50-closing
WD-50 Countdown: Demolition Permits Filed for 7-Story Condo Tower on Clinton Street

WD-50 is slated to conclude its decade-long presence at 50 Clinton Street in just over a week (November 30). Demolition of the entire row of quaint commercial stock will transpire soon thereafter. Indeed, the former 1492 has already been boarded up with dismantling activities transpiring behind the plywood shroud. Demolition permits were issued earlier this […]

SantaCon, December 2011
Why It (Probably) Doesn’t Matter that SantaCon is without a Home

Bushwick put up a united front this week and did what the Lower East Side couldn’t. It essentially strongarmed SantaCon into canceling its plans to host the “charity” event in the Brooklyn enclave. Many of the bars reportedly refused to permit revelers with costume. amNewyork had the scoop on Wednesday, quoting organizers who claimed that […]

  • Rebeccat26

    Great concept and also a great opportunity to get jewelry that is normally 2 times the price!

  • Cdan333

    I just helped fund it make sure you do the same!

  • JenniferT

    this project is about 50% funded.  still needs your support!
    http://kck.st/m7hUcD