Payless ShoeSource Reveals Signage

Last week, the crinkled brown paper and leasing signs were finally removed from the storefront of 130 Delancey. The windows washed, too. After all, Payless ShoeSource needs to look the part for its imminent debut.  As previously reported, the shoe shop inked a ten-year lease on the 3,300 square-foot corner property at the end of March. Now some enormous signage graces the marquee of the discount retailer.

With this new franchise location on Delancey, Payless can sell its branded Lower East Side collection in the namesake neighborhood. That is, unless Robert Lopez of L.E.S. Clothing Co. has anything to say about it!

Meanwhile, this new arrival probably has the adjacent bargain footwear palace Fabco Shoes shaking in its boots (yeah, we went there).