Perfect Picnic Arrives at 9 Clinton Street
9 Clinton Street is about to get its picnic on. Without skipping a beat, the first level retail near the corner of East Houston already has a replacement for the recently-departed Dijital Fix. The newcomer is an interesting catering concept called Perfect Picnic, which plans to launch by Thursday.
Perfect Picnic is a delivery service spawned by twelve-year Lower East Sider Wendy Weston while vacationing along Italy’s Amalfi Coast. The mission is simple, yet ambitious – making “delicious European style picnics as available, affordable and accessible as ordering a pizza.” Hungry patrons place orders by calling the store HQ, which then dispatches teams to the proper location. Sounds like a logistical nightmare! To execute their vision, however, Weston and company hired “intern teams” charged with delivering lunches to park-goers.
The “Classic” picnic selection includes the following for $28:
- Silkscreened reusable cotton tote
- Fresh baked baguette
- 2 kinds of locally produced cheese
- 2 kinds of cured meat from Salumeria Biellese
- Marinated olives
- Fig jam from Beth’s Farmhouse Kitchen
- 2 bottles of Poland Spring water
- 2 dark chocolate sea salt caramels from Liddabits
- cutlery, plates and a picnicking surface
There are other options besides just the “classic.” Customers can also mix and match their own choices or visit the small shop itself. It’s worth noting that all meals feed about three people.
We are told that during the initial roll-out, Perfect Picnic is focusing solely on Battery Park City, where the Staten Island and Governors Island Ferries constantly attract crowds. Sometime in the next month, the business will expand to the goldmine that is Central Park.