Video Advertsing Reaches Schapiro’s Mural on Essex

Posted on: June 20th, 2011 at 6:28 am by

Street advertisers have finally realized upper Essex Street is a major destination on weekend nights.  Translation – lots of eyeballs.  Indeed, much like the promotional pursuits at the infamous graffiti wall in the last year, some enduring artwork is being trumped by video advertisements.  In this instance, it’s the longstanding, albeit fading Schapiro’s Wine mural above the corner of Essex and Rivington Streets.

The other night, two dudes in a parked U-Haul were tasked with operating the projection unit responsible for the silent Dos Equis commercial.

This latest marketing move complements the towering two-month-old Dos Equis ad mural over at Allen and Delancey.  And scores of phonebooths, too.

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