Lower East Side Clothing Co. Teams up with Chico for Murals

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”