Lower East Side Clothing Co. Teams up with Chico for Murals

Posted on: July 19th, 2011 at 6:29 am by

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”

Recent Stories

What to Expect at the 7th Annual Governors Ball Festival Next Weekend

Consistent warm weather is nearly upon us, and with it, so is the seventh helping of Governors Ball. This year, New York City’s homegrown music festival will be doling out yet another jam-packed list of musicians to take over Randall’s Island Park next weekend, June 2 – 4. Tool is slated as a headliner, and it’ll be […]

‘Jones LES’ Luxury Rental Development Sells for $61M

Exactly one year after it hit the market, the luxury rental complex at 331 East Houston, dubbed “Jones LES,” is under new ownership. The development changed hands for an unbelievable $61 million. Gili Haberberg, an investor who runs Arkar Inc., will shell out $61 million for the 67,600-square-foot elevator building situated between Attorney and Ridge streets. According to […]

AG Introduces Bill that Would Hold Slumlords Criminally Accountable for Tenant Harassment

There is finally a bit of momentum in combating slumlords who have made an apparent cottage industry out of tenant harassment. Offenders such as Steve Croman, Dean Galasso, and Samy Mahfar are finally being held accountable, even if the punishments don’t necessarily fit the bill. Yesterday, state attorney general Eric Schneiderman introduced a new bill that […]

Football Cafe Returns After Month-long Forced Closure from Building Renovations

Birds & Bubbles was not alone. Alleged negligent renovation work at 100 Forsyth Street also played a role in the brief shutter of address mate Football Cafe. The coffee shop had been temporarily closed for the past month without much indication as to why. Unspecified “renovations” was the reason provided via computer printout. We’ve since confirmed, […]

The Pier 35 Screenwall Installation this Week is the Most Activity Here in 3 Years

It’s actually happening. Clean the crust from you eyes. Work has finally resumed at Pier 35 on the Lower East Side waterfront. Steel elements for the problematic screenwall – the shield for the neighboring pier and cause for much of the delay – began arriving this week, about three months later than promised. Crews were […]

  • Pingback: Pissing Contests: Litigious Lower East Sider Robert Lopez… - The Broker Buddy()

  • Dolly

    wow CHICO has been representing for the LES for so long.  I think LOYALTY EQUALS STRENGTH is a positive catch phrase for LES and just happy to see people in the community doing positive things.

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said