Lower East Side Clothing Co. Teams up with Chico for Murals

Posted on: July 19th, 2011 at 6:29 am by

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”

Recent Stories

‘Writing On It All’ Reclaims Space For Community Arts On Governor’s Island

There’s one more week to write and draw on a Nolan Park House. Just a short ferry ride away from the LES, Governors Island is an adventure that we should all take, and regularly as weather allows. For one more week you can catch the community-oriented interactive installation, ‘Writing On It All.’ Nolan Park House […]

Hanksy Brings ‘Market Surplus’ of 10 Artists to Paint Vacant Essex Market Warehouse

Street artist Hanksy this week continues the tradition of hosting art shows in buildings doomed for demolition. With the Lowline Lab months in the grave, he’s gathered a gaggle of creative friends for a group exhibition inside the vacant Essex Street Market building at 140 Essex. The show – dubbed “Market Surplus” (get it?) – […]

Traipsing Around Town with Ugo Rondinone’s ‘I ♥ John Giorno’

Imagine having been part of the Beat Generation and Pop Art era. You could go to a phone booth (remember those?) and dial a poem; You could be filmed by Andy Warhol for hours – while sleeping; You might even be neighbors on the Bowery with William Burroughs. Or be a fly on the wall, […]

Someone Trashed the Blueprints for the Ace Hotel Bowery on the Sidewalk

Trash is sometimes treasure. Everyone knows that 225 Bowery is to become the newest Ace Hotel in the stable. However, the company never officially confirmed their intentions here. Even as the transformative construction work atop the building proceeds. Well, official blueprints trashed on Chrystie Street late Tuesday night all but confirm this. We had received […]

Essex Street Light Poles are Now LED-Equipped

The lighting scheme along Essex Street is presently undergoing a complete shift to more modern technology. That warm glow is now replaced with the blinding antiseptic flood of LED. The Department of Transportation has begun swapping the infrastructure, and at least four new poles are now installed. We caught this crew hoisting one into place […]

  • Pingback: Pissing Contests: Litigious Lower East Sider Robert Lopez… - The Broker Buddy()

  • Dolly

    wow CHICO has been representing for the LES for so long.  I think LOYALTY EQUALS STRENGTH is a positive catch phrase for LES and just happy to see people in the community doing positive things.

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said