Lower East Side Clothing Co. Teams up with Chico for Murals

Posted on: July 19th, 2011 at 6:29 am by

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”

Recent Stories

Courtesy of the Dept. of Labor; 1963
Happy Labor Day! [PHOTOS]

On September 5, 1882, 10,000 workers took unpaid time off to march from City Hall to Union Square. This is historically recognized as the first Labor Day parade in U.S. history. For most, Labor Day denotes the end of summer, the beginning of the school year, a much needed day off from work. And while all of that […]

orchard-hell-building-capped
Breaking: Katz’s Deli Sells Its Air Rights But It’s Not Going Anywhere

First, the great news. The future of Katz’s Deli is safe. Owner Jake Dell assures us that all is well, while simultaneously disclosing that the 126-year-old Jewish deli just sold off its valuable air rights. “I’m not going anywhere … now I can protect [Katz's],” the 27-year-old proprietor says. The timing of this release is […]

strokes-bose
Revisiting The Strokes and the 2000s Lower East Side Music Scene [VIDEO]

Bose has a new integrated marketing campaign called Scene+Heard, basically a survey course in music appreciation. Its first installment spotlights the now-fabled Lower East Side rock scene in the early 2000s, but primarily focuses on the early career of The Strokes. The narrative is presented through the filter of current band the Gradients, which apparently […]

marty-mar-essex
Street Artist Marty Mar’s Subtle Anti-Gentrification Mural on Essex Street

It was a hyperlocal controversy the day street artist Garrett Wasserman decorated the wall outside Clayton Patterson’s residence on Essex Street. Perhaps confusion is what resulted in the erasure of Marty Mar’s mural; apparently Wasserman had been tapped to paint a different section of the masonry. Nevertheless, “Lower East Side Story” resulted and almost immediately […]

los-perros-locos-allen
Los Perros Locos Will Cease Slinging Hot Dogs at 201 Allen Street Tomorrow

For a while there, two hot dog joints battled for supremacy at the head of Allen Street – Links and Los Perros Locos. Both ultimately met the same fate though, with the latter closing tomorrow night. Owner Alex Mitow took to Facebook to convey the departure message to fans. “Running a retail storefront in the […]

  • Pingback: Pissing Contests: Litigious Lower East Sider Robert Lopez… - The Broker Buddy

  • Dolly

    wow CHICO has been representing for the LES for so long.  I think LOYALTY EQUALS STRENGTH is a positive catch phrase for LES and just happy to see people in the community doing positive things.

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said