Lower East Side Clothing Co. Teams up with Chico for Murals

Posted on: July 19th, 2011 at 6:29 am by

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”

Recent Stories

ron-english-graffiti-wall-1
Here is the Ron English ‘All American Temper Tot’ on the Bowery Graffiti Wall

That was quick. The Bowery graffiti wall is already sheathed in its new mural. In a matter of hours yesterday, artist Ron English rolled on his wheat-paste creation to the year-long-stagnating wall at the corner of East Houston. It’s called the “All American Temper Tot,” and features the hulkish green baby (i.e. the Temper Tot) […]

ellis-island-24_wm
Touring the Creepy Abandoned Hospital Complex on Ellis Island [PHOTOS]

Creepy. Cold. Intense. Haunted. All apt adjectives to describe the unused section of Ellis Island designated as ruins. It is on the south side of this national park – straddling the state lines of New York and New Jersey – that a maze-like collection of twenty-nine buildings sits. Rotting away from the inside out. Indeed, […]

140orchard-wildair
Contra Guys Will Open the Casual ‘Wildair’ on Orchard Street Next Month

Around this time last year, Contra scored the go-ahead from Community Board 3 to open a casual, “creative American” restaurant at 94 Allen Street. It was to be a place more approachable than the OG spot. Those plans ultimately hit a dead-end (F18 Gallery opened there instead), though, and owners Jeremiah Stone and Fabian Von […]

brunswick-clinton-1
Bluebird’s Alex Hall Swaps Rosella for Brunswick on Clinton Street

This month in identity crises, one Lower East Side coffee shop has decided to change its name. Bluebird principal Alex Hall opened Rosella exactly one year ago at 23 Clinton Street. Competition here is fierce, given the number of java joints within spitting distance (that would be five). The Australian-born Hall ultimately decided to scrap […]

graffiti-wall-night
After a Year of Inactivity, Ron English is the Next Artist to Paint the Bowery Graffiti Wall

The mobile boom was rolled into place beside the freshly-constructed Bowery graffiti wall early yesterday morning. In covering this slab for years, this is the surest signal that a change of the guard is in the cards. Indeed, the next entrant is already at bat to paint a mural here. Acclaimed street artist Ron English has […]

  • Pingback: Pissing Contests: Litigious Lower East Sider Robert Lopez… - The Broker Buddy()

  • Dolly

    wow CHICO has been representing for the LES for so long.  I think LOYALTY EQUALS STRENGTH is a positive catch phrase for LES and just happy to see people in the community doing positive things.

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said

  • DJ Trase

    Keep grinding homie…LES stand up!!!  Come on peoples we need to support this LES movement and stand united…LOYALTY EQUALS STRENGTH.  You heard what the man said