Bravo Enlists End of Century Gallery for “Paint the Town” Series

Posted on: September 28th, 2011 at 11:08 am by

Remember that whole Gallery Girls debacle earlier this year? Didn’t think so…

Anyway, last April, Bravo unveiled an unscripted docu-series concept that would “follow the lives of six young, 20-something women that work in New York City’s hippest art galleries.” At the time many accused the network of ripping the idea from a web-comic of same idea and name.  Apparently, production has since continued on the program, but under a different identity.  Casting calls published in August indicate that newly-christened Paint the Town is the latest working title for the reality show, putting to rest any issues of infringement.

Why bring it up?  Well, an eagle-eyed Boogie reader informs us that Lower East Side gallery-boutique End of Century is one of the six storylines in the upcoming season of Paint the Town.  According to AJ, filming was reportedly in progress at 237 Eldridge Street earlier this week, formerly home to the DCKT Contemporary gallery:

Bravo’s Gallery Girls reality show began filming last night at the commercial south unit of 237 Eldridge St. Owners of End of Century on Rivington to star in the series showcasing them opening a second storefront.

End of Century was headquartered at 175 Rivington Street for one year, and this will be their illustrious comeback.  There’s also a Kickstarter campaign to aid the process, ‘natch.  As mention last week, Rivington Tattoo has assumed control of that space.

Recent Stories

emm-bowery-neons-1
EMM Group Accepts $25k SLA Plea Deal; Birnbaum Says ‘The Bowery has Been a Disaster’

EMM Group got off the hook yesterday with a mere slap on the wrist for its transgressions at 199 Bowery. Spare the rod, spoil the child. A Boogie reader was in attendance and submitted the following dispatch. As predicted, the SLA yesterday accepted EMM Group’s guilty plea on all the charges brought against them at 199 […]

Thompson LES is now "60 LES"
SIXTY Hotels Rebrands the Thompson LES on Allen Street

The Thompson LES completely changed its image within the last few months. As we reported, Jason Pomeranc sold his longtime brand but kept ownership over a few hotels, including 190 Allen Street. It’s now part of the SIXTY Hotels umbrella. And with the “SIXTY LES” rebrand, a new target demographic. For this five-year-old lodge, Pomeranc […]

Cafe Katja is pissed, but passively so
Cafe Katja Klepto Returns Stolen Table

That Cafe Katja klepto exposed at the end of March came clean, and returned the stolen table to the popular Austrian eatery. Guess the flyer campaign around Orchard Street – and its coverage in the press – was enough to shame the thief into doing the right thing. A Boogie tipster tells us that the […]

dna-footwear-lafayette
DNA Footwear Opening Outpost at 273 Lafayette Street

Argentinian luxury clothing chain Etiqueta Negra opened its New York City flagship at 273 Lafayette Street in 2008. The boutique boasted a showroom of menswear and rustic store additions like 1932 Alfa Romeo, leather trunks, and polo memorabilia. Five years later, it bit the dust. Now the space is set to become a shoe warehouse. […]

hummus-shop-ludlow
Own a Piece of the Ludlow Residence Eyesore for $220K

Has it really been two years since our last post about the Ludlow Residence dorm at 101 Ludlow? Okay, onward. If you fancy a piece of the beige penitentiary, the opportune moment has arrived. The narrow, 800 square-foot commercial unit near the dorm entrance – currently home to the Hummus Shop – is now on […]