Bravo Enlists End of Century Gallery for “Paint the Town” Series

Posted on: September 28th, 2011 at 11:08 am by

Remember that whole Gallery Girls debacle earlier this year? Didn’t think so…

Anyway, last April, Bravo unveiled an unscripted docu-series concept that would “follow the lives of six young, 20-something women that work in New York City’s hippest art galleries.” At the time many accused the network of ripping the idea from a web-comic of same idea and name.  Apparently, production has since continued on the program, but under a different identity.  Casting calls published in August indicate that newly-christened Paint the Town is the latest working title for the reality show, putting to rest any issues of infringement.

Why bring it up?  Well, an eagle-eyed Boogie reader informs us that Lower East Side gallery-boutique End of Century is one of the six storylines in the upcoming season of Paint the Town.  According to AJ, filming was reportedly in progress at 237 Eldridge Street earlier this week, formerly home to the DCKT Contemporary gallery:

Bravo’s Gallery Girls reality show began filming last night at the commercial south unit of 237 Eldridge St. Owners of End of Century on Rivington to star in the series showcasing them opening a second storefront.

End of Century was headquartered at 175 Rivington Street for one year, and this will be their illustrious comeback.  There’s also a Kickstarter campaign to aid the process, ‘natch.  As mention last week, Rivington Tattoo has assumed control of that space.

Recent Stories

Good-locksmith-1
Longtime Grand Street Hardware Store ‘Good Locksmith’ is Moving [Updated]

Good Locksmith, the reliable mom-and-pop hardware shop located at 317 Grand Street, is reportedly moving next door. They’ve been on the Lower East Side for more than a decade. A sign inside the store alerts customers, as do the bare shelves. Update: a reader tells us, “I spoke to stephen who the grown son and […]

260South-cherry-facade
Reveal: Lands End II Parking Lot to Get 800-foot, Twin-Towered Beast

Three years after acquiring the two low-income buildings comprising Lands End II (265-275 Cherry Street) for $279 million, L+M Partners and the CIM Group are planning to develop the parking lots facing the water (aka 260 South Street). It’s another of the so-called “soft sites” along the Lower East Side waterfront receiving renewed attention from the industry […]

fitz-webster-1
Women In Music To Host Annual Holiday Party at Webster Hall

It’s that time of year again. Women in Music, a nonprofit organization dedicated to advancing equality and diversity for women in the world of music, is hosting its 31st annual holiday event and fundraiser. As in years prior, there’s much to celebrate when it comes to contributions and successes of women in the music and entertainment industries. While rubbing […]

christmas-tree-essex
Santa Claus is Coming to the Essex Street Market Tomorrow

Here’s one Santa who won’t be puking all over the Lower East Side. That’s right: jolly old St. Nick is coming to the Lower East Side this weekend. It’s all part of Essex Street Market’s annual yuletide cheer, which includes making your own ornament, trimming the Market Christmas tree, and hot chocolate and candy canes for everyone, despite […]

soft-swerve-allen-1
‘Soft Swerve’ Ice Cream Shop Debuts on Allen Street, Just in Time for Winter

Perfect timing. Soft Swerve has been ready to go for weeks now. The nascent ice cream shop at 85B Allen Street first announced itself back in early October, when workers promised an imminent opening. That didn’t happen right away, though, because the electricity system reportedly required an upgrade. That was what a store employee told us […]