Bravo Enlists End of Century Gallery for “Paint the Town” Series

Posted on: September 28th, 2011 at 11:08 am by

Remember that whole Gallery Girls debacle earlier this year? Didn’t think so…

Anyway, last April, Bravo unveiled an unscripted docu-series concept that would “follow the lives of six young, 20-something women that work in New York City’s hippest art galleries.” At the time many accused the network of ripping the idea from a web-comic of same idea and name.  Apparently, production has since continued on the program, but under a different identity.  Casting calls published in August indicate that newly-christened Paint the Town is the latest working title for the reality show, putting to rest any issues of infringement.

Why bring it up?  Well, an eagle-eyed Boogie reader informs us that Lower East Side gallery-boutique End of Century is one of the six storylines in the upcoming season of Paint the Town.  According to AJ, filming was reportedly in progress at 237 Eldridge Street earlier this week, formerly home to the DCKT Contemporary gallery:

Bravo’s Gallery Girls reality show began filming last night at the commercial south unit of 237 Eldridge St. Owners of End of Century on Rivington to star in the series showcasing them opening a second storefront.

End of Century was headquartered at 175 Rivington Street for one year, and this will be their illustrious comeback.  There’s also a Kickstarter campaign to aid the process, ‘natch.  As mention last week, Rivington Tattoo has assumed control of that space.

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