Coming Soon: Spiritual America at 5 Rivington

Posted on: September 1st, 2011 at 6:42 am by

In 1983, artist Richard Prince held a controversial showcase at 5 Rivington Street.  It was here that he exhibited a piece called “Spiritual America,” a re-photographed image of a nude Brooke Shields at the age of 10. The alleged message (other than pedophilia) was “playing to conflicting impulses—the seeking of attention while maintaining a high moral ground.” Now twenty-eight years later, it appears fashionistas are laying claim to the moniker at this address.  Homage or heresy – that’s still up for debate.

Thierry Goldberg Projects is no longer in the picture at 5 Rivington, having moved to 103 Norfolk earlier this spring.  In the wake of their departure, interior remodeling onsite has been ongoing.  Word on the street is that Spiritual America is a new womenswear boutique slated to open in the coming weeks.  For now, brown paper obstructs the windows, and a simple printout at the entrance confirms the business entity.

The arrival of Spiritual America marks the second boutique at this same address.  Indeed, Cutie Room is right next door.

Recent Stories

1ludlow-shed
Three Points and Ludlow Inn Begin Renovations Down at 1 Ludlow Street

Months of silence on the ground level of 1 Ludlow Street recently concluded. The incoming bar-restaurant-speakeasy concept – dubbed Three Points and Ludlow Inn respectively – is now amidst full throttle renovations. Build-out has been underway the last few weeks behind closed doors. But now it’s headed outside; as of yesterday, a new sidewalk enclosure is affixed […]

little-muenster-misrahi
Looks Like Little Muenster is Closing Its Grilled Cheese Spot on Stanton Street

While one grilled cheese joint begins business on Allen Street, another is sunsetting. Little Muenster is seemingly in the twilight of its tenure at 100 Stanton Street. Melted fortune, if you will. That much is clear by Misrahi’s tombstone signage sitting above the entryway. We reached out to the Little Muenster team for more information, but […]

forever-antiques-1
Abe’s Antiques on Stanton Street is a Set for ABC’s ‘Forever’

Don’t get your hopes up; that’s not a real antiques store at the northeast corner of Suffolk and Stanton Streets. We’re told that Abe’s Antiques is simply masquerading as a retail setting for the upcoming ABC television series Forever. Apparently the filming crews will return to number 154 later this week to capture more scenes. For […]

max-fish-cigarette-2
The Max Fish Cigarette Makes a Comeback, But Not in the Way You Think

The iconic Max Fish marquee cigarette is most certainly making a comeback, as previously reported. But probably not in the way you think. In the Orchard Street reboot, the illuminated ornament now resides on the wall beside the entrance. With some glittery accompaniment. Placing the twenty-five-year-old piece indoors makes sense, though. Max Fish owner Ulli Rimkus […]

eileens-cheesecake
Lady of Grand’s Pick: 40 Years of Eileen’s Special Cheesecake [VIDEO]

Eileen’s Special Cheesecake came from “very humble beginnings.”  Eileen’s mother passed away from breast cancer at age 49 and left her the recipe for this special dessert.  She then started making the dessert alone to help her through the mourning process. The very first customer was a deli in Queens.  17 Cleveland Place was no-man’s land […]