Coming Soon: Spiritual America at 5 Rivington

Posted on: September 1st, 2011 at 6:42 am by

In 1983, artist Richard Prince held a controversial showcase at 5 Rivington Street.  It was here that he exhibited a piece called “Spiritual America,” a re-photographed image of a nude Brooke Shields at the age of 10. The alleged message (other than pedophilia) was “playing to conflicting impulses—the seeking of attention while maintaining a high moral ground.” Now twenty-eight years later, it appears fashionistas are laying claim to the moniker at this address.  Homage or heresy – that’s still up for debate.

Thierry Goldberg Projects is no longer in the picture at 5 Rivington, having moved to 103 Norfolk earlier this spring.  In the wake of their departure, interior remodeling onsite has been ongoing.  Word on the street is that Spiritual America is a new womenswear boutique slated to open in the coming weeks.  For now, brown paper obstructs the windows, and a simple printout at the entrance confirms the business entity.

The arrival of Spiritual America marks the second boutique at this same address.  Indeed, Cutie Room is right next door.

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