Coming Soon: Spiritual America at 5 Rivington
In 1983, artist Richard Prince held a controversial showcase at 5 Rivington Street. It was here that he exhibited a piece called “Spiritual America,” a re-photographed image of a nude Brooke Shields at the age of 10. The alleged message (other than pedophilia) was “playing to conflicting impulses—the seeking of attention while maintaining a high moral ground.” Now twenty-eight years later, it appears fashionistas are laying claim to the moniker at this address. Homage or heresy – that’s still up for debate.
Thierry Goldberg Projects is no longer in the picture at 5 Rivington, having moved to 103 Norfolk earlier this spring. In the wake of their departure, interior remodeling onsite has been ongoing. Word on the street is that Spiritual America is a new womenswear boutique slated to open in the coming weeks. For now, brown paper obstructs the windows, and a simple printout at the entrance confirms the business entity.
The arrival of Spiritual America marks the second boutique at this same address. Indeed, Cutie Room is right next door.