EMS Opening Its Second City Store

Posted on: September 14th, 2011 at 6:18 am by

EMS SoHo wasn’t gonna let the similarly-acronymed foe kill its retail mojo.  Oh, no.  One year after REI announced SoHo as its latest conquest, EMS finally responded with its own announcement.  A new location.

[Photo Credit: EMS Facebook]

Starting this weekend, these outdoorsy outposts will pretty much bookend the Broadway thoroughfare.  EMS plans to officially unveil the second city locale this weekend on the Upper West Side, beginning with a ribbon-cutting ceremony Friday morning at 9:30 am.  The obligatory sale will continue through Sunday.

According to the press release, this second locale boasts more than 13,000 square-feet stocked with outdoor gear and apparel.

Specialized services include bike tune-ups with expert bike techs, signature foot guru fittings, and one of New York City’s most comprehensive travel planning libraries. A portion of weekend proceeds is earmarked for New York City Outward Bound. In addition, store guests can enter raffles to win bike and camping packages and enjoy exclusive sales.

EMS UWS is located at 2152 Broadway, at 76th Street.

Recent Stories

Harper's 1898, Collection of Maggie Land Blanck
Revisiting the Iconic (and Photogenic) Tenement Fire Escapes

Ah, the iconic New York City fire escape. Sitting out on your “escape” really is just that. The breeze. The city below your feet. The views. The sounds. The smell (to each their own). Fire escapes have always been crucial to New Yorkers for a variety of reasons, least of which, surprisingly, was escaping fire. […]

Forgtmenot family is opening a new Greek spot a few doors down
Forgtmenot Family is Opening a Traditional Greek Restaurant on Division Street Called Kiki’s

For the moment, it remains the epicenter of cool. The eastern terminus of Division Street continues its hot streak, yet will see more change in the next few months. We have it on good authority that the Chinese supply business at number 130 – Zhen Ling Tan Taoist – is to become a new restaurant. […]

pike-street-benches
Seatless Benches Along Allen Street Mall are Missing Slats Due to Manufacturer Defect

When the city revamped the Allen Street Mall a couple years ago, residents welcomed the spiffy new street furniture. Late-night conversation sessions or mahjong games are a common sight around here. Not to mention homeless pitching camp for cookouts. However, the equipment is proving fairly cheap and unreliable. Those curvy benches in the medians are […]

abcnorio-mural
ABC No Rio Commissions New Mural by Dasic Fernandez

Continuing the apparent bi-annual painting schedule, ABC No Rio this week replaced the two-year-old “hands” mural thrown up by Brian George in 2012. Its successor is more colorful and exudes somewhat of a political tone. For its latest piece, the beloved Rivington Street art collective commissioned the services of Dasic Fernandez to decorate its exterior […]

40clinton-street
Blue Bayer Design Studio Opening an Eclectic Jewelry Boutique on Clinton Street

Ever since the departure (and subsequent relocation) of Vector Gallery back in July, the south store of 40 Clinton Street has been a vacancy. The wait is over. Blue Bayer, a New York-based craftsman, is opening his jewelry boutique here in the coming days. It’s called Blue Bayer Design, and specializes in eclectic, “risky jewelry and […]