EMS Opening Its Second City Store

Posted on: September 14th, 2011 at 6:18 am by

EMS SoHo wasn’t gonna let the similarly-acronymed foe kill its retail mojo.  Oh, no.  One year after REI announced SoHo as its latest conquest, EMS finally responded with its own announcement.  A new location.

[Photo Credit: EMS Facebook]

Starting this weekend, these outdoorsy outposts will pretty much bookend the Broadway thoroughfare.  EMS plans to officially unveil the second city locale this weekend on the Upper West Side, beginning with a ribbon-cutting ceremony Friday morning at 9:30 am.  The obligatory sale will continue through Sunday.

According to the press release, this second locale boasts more than 13,000 square-feet stocked with outdoor gear and apparel.

Specialized services include bike tune-ups with expert bike techs, signature foot guru fittings, and one of New York City’s most comprehensive travel planning libraries. A portion of weekend proceeds is earmarked for New York City Outward Bound. In addition, store guests can enter raffles to win bike and camping packages and enjoy exclusive sales.

EMS UWS is located at 2152 Broadway, at 76th Street.

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]