EMS Opening Its Second City Store

Posted on: September 14th, 2011 at 6:18 am by

EMS SoHo wasn’t gonna let the similarly-acronymed foe kill its retail mojo.  Oh, no.  One year after REI announced SoHo as its latest conquest, EMS finally responded with its own announcement.  A new location.

[Photo Credit: EMS Facebook]

Starting this weekend, these outdoorsy outposts will pretty much bookend the Broadway thoroughfare.  EMS plans to officially unveil the second city locale this weekend on the Upper West Side, beginning with a ribbon-cutting ceremony Friday morning at 9:30 am.  The obligatory sale will continue through Sunday.

According to the press release, this second locale boasts more than 13,000 square-feet stocked with outdoor gear and apparel.

Specialized services include bike tune-ups with expert bike techs, signature foot guru fittings, and one of New York City’s most comprehensive travel planning libraries. A portion of weekend proceeds is earmarked for New York City Outward Bound. In addition, store guests can enter raffles to win bike and camping packages and enjoy exclusive sales.

EMS UWS is located at 2152 Broadway, at 76th Street.

Recent Stories

Centre-fuge "Heroines of the Lower East Side"
2nd Annual Lower East Side History Month is Announced for May

After a successful maiden voyage last year, the Lower East Side History Month is set to return this May. As before, the goal is to unite a swath of local businesses and organizations in celebrating the neighborhood’s rich and diverse cultural heritage. This year will be anchored by three themes: “LES Heroines,” “Activism and Anarchy in the Lower […]

IMG_2758.JPG
Los Feliz Raided by the NYPD Last Night, Closed by Court Order [UPDATED]

Perhaps it was the flashpoint story in the New York Post yesterday about grassroots Hell Square activism. Or simply just another day at the office. Either way, controversial bar owner Rob Shamlian can’t be too thrilled this morning. Los Feliz was raided in an undercover op last night. Familiar territory for this club, which has […]

essex-market
Heritage Meat and Brooklyn Taco Vacate Essex Market; EDC Blamed for Lack of Foot Traffic

The Essex Street Market is reportedly experiencing a steep nosedive. While prospects of a shiny new location within Essex Crossing loom (across Delancey, in fact), businesses currently operating in the trusty old warehouse are suffering from lack of foot traffic. According to recent reports, three vendors have expired since 2015 began. Year-old Essex Flowers closes […]

Mathieu Palombino inside La Gamelle, Photo: French Morning
Mathieu Palombino’s 2nd Bowery Diner Replacement is French Spot ‘La Gamelle’

In the Bowery Diner space, a familiar name will soon reappear. Mathieu Palombino pulled the plug on Chez Jef last July. The pop-up culinary experiment had been in operation the four months previous. But the space itself at 241 Bowery has been sequestered under plywood for the interim period. The full-blown replacement – a French bistro concept – […]

taquitoria-closed-1
Busted Water Main Forces Taquitoria on Ludlow Street to Close

The year-old Taquitoria at 168 Ludlow Street is out of commission until further notice. Blame the recent spat of tundra temperatures. Apparently a pipe burst in the building last week, causing flooding in the tiny late-night eatery. The handwritten sign in the window serves as announcement. A Facebook post reveals that Taquitoria will remain shuttered until […]