EMS Opening Its Second City Store

EMS SoHo wasn’t gonna let the similarly-acronymed foe kill its retail mojo.  Oh, no.  One year after REI announced SoHo as its latest conquest, EMS finally responded with its own announcement.  A new location.

[Photo Credit: EMS Facebook]

Starting this weekend, these outdoorsy outposts will pretty much bookend the Broadway thoroughfare.  EMS plans to officially unveil the second city locale this weekend on the Upper West Side, beginning with a ribbon-cutting ceremony Friday morning at 9:30 am.  The obligatory sale will continue through Sunday.

According to the press release, this second locale boasts more than 13,000 square-feet stocked with outdoor gear and apparel.

Specialized services include bike tune-ups with expert bike techs, signature foot guru fittings, and one of New York City’s most comprehensive travel planning libraries. A portion of weekend proceeds is earmarked for New York City Outward Bound. In addition, store guests can enter raffles to win bike and camping packages and enjoy exclusive sales.

EMS UWS is located at 2152 Broadway, at 76th Street.