EMS Opening Its Second City Store

Posted on: September 14th, 2011 at 6:18 am by

EMS SoHo wasn’t gonna let the similarly-acronymed foe kill its retail mojo.  Oh, no.  One year after REI announced SoHo as its latest conquest, EMS finally responded with its own announcement.  A new location.

[Photo Credit: EMS Facebook]

Starting this weekend, these outdoorsy outposts will pretty much bookend the Broadway thoroughfare.  EMS plans to officially unveil the second city locale this weekend on the Upper West Side, beginning with a ribbon-cutting ceremony Friday morning at 9:30 am.  The obligatory sale will continue through Sunday.

According to the press release, this second locale boasts more than 13,000 square-feet stocked with outdoor gear and apparel.

Specialized services include bike tune-ups with expert bike techs, signature foot guru fittings, and one of New York City’s most comprehensive travel planning libraries. A portion of weekend proceeds is earmarked for New York City Outward Bound. In addition, store guests can enter raffles to win bike and camping packages and enjoy exclusive sales.

EMS UWS is located at 2152 Broadway, at 76th Street.

Recent Stories

Photo: Boing Boing
First Two Volumes of Ed Piskor’s ‘Hip Hop Family Tree’ Now for Sale as Box Set

For the music heads out there who don’t already know, you absolutely must check out Ed Piskor’s fantastic “Hip Hop Family Tree” comic series. The weekly cartoons – exclusively published on Boing Boing – illustrate the birth of the art form in an easily consumable manner. If you haven’t been following, no biggie. There is […]

gaia-east-houston
Gaia Italian Cafe is Taking a Week-Long Break Starting Next Thursday

Fair warning that Gaia Italian Cafe is taking a brief recess on September 25. Eponymous owner Gaia Bagnasacco took to the company Facebook page to note that the beloved three-year-old restaurant will reopen a week later on October 2, and to thank patrons for the support. Gaia is certainly a neighborhood treasure, and fiercely protected […]

bowery-delancey-intersection-1
The DOT Not Seeing the Light with Traffic Signals at Bowery and Delancey

The city spent loads of taxpayer dollars the last few years trying to remedy the traffic situation at the intersection of Bowery and Delancey/Kenmare. Road crews keep digging up pavement, repainting the lanes, and beautifying the medians. To no avail. The bigger issue continually shrugged aside is fixing the sequence timing of the signals here. […]

preserve24-eviction
Serge Hoyda Successful in Evicting Preserve 24; Per Se Vet Dropped from Lawsuit

Last Friday, epic failure Preserve 24 (aka Aegis Holding Houston LLC) was officially evicted from 177 East Houston by court order. It has been closed and dormant since late June, and will not reopen under new management as one sign proclaims. The papers served by landlord Serge Hoyda are now taped to the front door. […]

"The Bowery as it is today [1900]," Photo: NYPL
That Time When Locals Wanted to Rename the Bowery ‘Piccadilly’ or ‘Parkhurst Avenue’

In an age when the Bowery moniker is gold – emblazoned across apparel and television screens – it’s difficult to fathom how its name was once threatened. At the turn of the last century, a collection of local Bowery merchants petitioned on numerous occasions to force the city to rename the thoroughfare. At least three […]