Coming Soon: Old Hollywood at 250 Broome Street
Hold onto your tattered ticket stubs, Old Hollywood is coming to new Lower East Side. No, seriously. The Brooklyn-based boutique shop of same name recently ditched its year-long stall at the luxurified Limelight Marketplace, and is heading downtown.
Old Hollywood is gearing up for a move to 250 Broome Street, keeping alive the recent trend of upscale boutiques at this address. Miss Lonelyhearts was the first such establishment to bring overpriced threads here after the closure of the Chinese video store P Ling. That venture, helmed by Jenny Yuen, specialized in women’s wear and lasted a mere thirteen months. Its storefront awning presently remains intact, albeit somewhat busted, while flyers for the new occupant litter the windows.
Touting a tagline of “get moxie, kid” Old Hollywood peddles just that – vintage-style goods with that air of “golden age of cinema” fashion. This throwback boutique is a joint venture between vintage buyer Tiffany Porter and designer Alex Shulhafer that exploits nostalgia through jewelry, accessories, and clothing.
Old Hollywood will reportedly open within the next few weeks.