Coming Soon: Old Hollywood at 250 Broome Street

Posted on: October 3rd, 2011 at 6:28 am by

Hold onto your tattered ticket stubs, Old Hollywood is coming to new Lower East Side. No, seriously. The Brooklyn-based boutique shop of same name recently ditched its year-long stall at the luxurified Limelight Marketplace, and is heading downtown.

Old Hollywood is gearing up for a move to 250 Broome Street, keeping alive the recent trend of upscale boutiques at this address. Miss Lonelyhearts was the first such establishment to bring overpriced threads here after the closure of the Chinese video store P Ling.  That venture, helmed by Jenny Yuen, specialized in women’s wear and lasted a mere thirteen months.  Its storefront awning presently remains intact, albeit somewhat busted, while flyers for the new occupant litter the windows.

Touting a tagline of “get moxie, kid” Old Hollywood peddles just that – vintage-style goods with that air of “golden age of cinema” fashion. This throwback boutique is a joint venture between vintage buyer Tiffany Porter and designer Alex Shulhafer that exploits nostalgia through jewelry, accessories, and clothing.

Old Hollywood will reportedly open within the next few weeks.

Recent Stories

Photo: The Guardian
The Strokes Announce Week-long Pop-up Shop at 352 Bowery

This week, hometown heroes The Strokes previewed new material from their forthcoming four-song EP. It’s the first concrete output since the band’s 2013 release, Comedown Machine. Future Present Past, as the record is dubbed, debuts on June 3 (though, currently on Spotify), via singer Julian Casablancas’ own Cult Records imprint. While native advertising has been […]

allen-bathhouse-asbestos-6
Back Inside the Long-Shuttered Allen Mall Bathhouse [PHOTOS]

The long-vacant Allen Mall Bathhouse is getting a deep scrub-down. As previously reported, the Parks Department last week commenced asbestos abatement activity with the purpose of returning the decades-old facility to community use. Namely, a “comfort station” that offers an affordable food stand and (possibly) bike repair station. Due to the ongoing work, we now […]

rivington-house
Tell Mayor de Blasio to Reverse the Rivington House Deal [PETITION]

It’s not enough that Councilwoman Margaret Chin introduced legislation to prevent another Rivington House situation from happening. Or that our public officials continue to assert that the deed restriction process will require more scrutiny in the future. Here’s what needs to happen: the $116 million deal needs to be rescinded, the lifted deed reinstated, and […]

calexico-space-1
City Marshal Comes for Calexico 9 Months After Closure; Croman Wants $12,500 for the Space

For the first time in forever, the roll-down security gates are open at 153 Rivington Street. The shutters have been perennially – more or less – closed since Calexico faded from the commercial landscape last July. Pasted to the window is the familiar computer-printed City Marshal seizure notice. The order was issued last week; better […]

43essex
Residents of 43 Essex Street Still Without Cooking Gas; DOB Issues Separate Stop-work Orders

More drama over at 43 Essex Street, where the stripped store remains barren. Activity revived last week with more shuffling about the premises; it appeared that build-out was back on track. Not so fast, though. The city quickly stepped in and shut it all down. The Department of Buildings sent an inspector last week, which […]