Coming Soon: Old Hollywood at 250 Broome Street

Posted on: October 3rd, 2011 at 6:28 am by

Hold onto your tattered ticket stubs, Old Hollywood is coming to new Lower East Side. No, seriously. The Brooklyn-based boutique shop of same name recently ditched its year-long stall at the luxurified Limelight Marketplace, and is heading downtown.

Old Hollywood is gearing up for a move to 250 Broome Street, keeping alive the recent trend of upscale boutiques at this address. Miss Lonelyhearts was the first such establishment to bring overpriced threads here after the closure of the Chinese video store P Ling.  That venture, helmed by Jenny Yuen, specialized in women’s wear and lasted a mere thirteen months.  Its storefront awning presently remains intact, albeit somewhat busted, while flyers for the new occupant litter the windows.

Touting a tagline of “get moxie, kid” Old Hollywood peddles just that – vintage-style goods with that air of “golden age of cinema” fashion. This throwback boutique is a joint venture between vintage buyer Tiffany Porter and designer Alex Shulhafer that exploits nostalgia through jewelry, accessories, and clothing.

Old Hollywood will reportedly open within the next few weeks.

Recent Stories

2-Way Traffic Returns to Grand Street as Water Main Project Concludes

Grand Street can finally breathe after more than five years of roadwork related to a trunk water main. Closer to home, the stranglehold between the Bowery and Essex Street, which began in February 2015, is “substantially complete,” according to the city. Pavement was resurfaced and striped over the last month. The only real remnant of […]

There is a 50-Foot Henry Rollins Towering Above NoHo for Calvin Klein

Nothing gets between punk and its Calvins. As of this past summer, Calvin Klein counts Henry Rollins as one of its brand ambassadors. Touting all the wild and reckless shit he’s done while dressed in their clothes. Now, the former Black Flag front man, poet, and all around badass is towering fifty feet above East […]

Overbuilt ‘Orchard Street Hotel’ Again Seeks Booze in Saturated Hell Square

For the second time in as many years, hotel operators Nico Moinian and Nader Ohebshalom will try again to install nightlife at the Orchard Street Hotel. As before, it’s an uphill battle in Hell Square that won’t be easy. The lodge opened at 163 Orchard last year, yet without the food and beverage component on which profit […]

‘Taqueria Diana’ will Open at 69 Clinton Street this Spring, Potentially with ‘Street Seat’ in Tow

No more dumplings; no more dookie chains. With C&C Dumpling and the La Socia Pawn Shop gone from 69 Clinton Street, the popular Taqueria Diana restaurant is ready to take over. Both inside and out. Yep. Taqueria Diana is definitely opening a second outpost at 69 Clinton Street, as we first reported over the summer. […]

Photo: EV Grieve
It’s Time to Seriously Protest Moxy Hotel’s Demolition of an East Village Block

Grab the pitchforks. Marriott hotels, vis-a-vis landowner Lightstone Group, began demolition of a half-block of East Village history earlier this month to construct a 300-room lodge. That’s Moxy. The hotel, that is, geared specifically toward millenials with disposable income. The doomed real estate in question is five “landmark-eligible” buildings comprising 112-120 East 11th Street (across from Webster Hall). […]