Robert Lopez Entangled with Aeropostale Again Over “Lower East Side” Trademark

Posted on: October 14th, 2011 by

Robert Lopez is unstoppable. The litigious Clinton Street resident has waged epic David-vs-Goliath battles against corporate fashion brands eager to cash in on the neighborhood name. Unfortunately for them, Lopez owns the trademark to “Lower East Side,” and has since the mid-nineties. Previous legal pursuits to protect the grassroots brand included cases against J. Crew, Urban Outfitters, Payless ShoeSource, Gap, Inc., and Aeropostale.

Now the Aeropostale case is back to the forefront. We reached out to Lopez for comment, and this is his response:

After resolving my dispute with Aeropsotale several months later and ending the March 24th action, I was forced to sue Aeropsotale once again over its sale of a new LOWER EAST SIDE product it introduced and was offering for sale at its various retail stores. More interestingly, in my latest action against Aeropostale I added its attorneys as Defendants for Fraud based upon written and verbal representations it had made regarding the amount of clothing products Aeropostale had actually ever manufactured bearing the LOWER EAST SIDE mark in the course of us resolving the earlier dispute.

The lawfirm is a high powered Madison Avenue lawfirm named Katten Muchin Rosenman, LLP and in addition to the lawfirm being named as a defendant in the lawsuit I also named one of its individual attorneys Karen Artz Ash as a defendant for fraud. Ms. Ash is the head and co-chairperson of the firms intellectual property department and has over 25 years of experience in the law and is a frequent author of many legal articles that can be found on the internet and in legal publications. Ms. Ash has been named in legal circles as a super lawyer and as a Pro Se Plaintiff I am up against some of the most knowlegeable and skilled attorneys in the country and I am doing a great job in giving them a challenge over the LOWER EAST SIDE trademark dispute as they have once again violated my rights.

This billion dollar clothing company and its high-powered lawyers think they can step all over the lil guy but I’m not going for that. I guess they havent learned or seen how aggresive I have been with shutting down all these other companies that have been using the LOWER EAST SIDE mark but I’m not going away and they are realizing that they have a problem on their hands. I have also added claims of trademark infringement for my seperately registered trademark LES NYC which was not the subject of the first lawsuit. Their latest t-shirt that resulted in me bringing a second action against them includes LOWER EAST SIDE NY.

  • Dolly

    Wow this guy seems to be really serious when it comes to people using his LES brand.  Those are some major companies he is going against and its crazy that he even sued their lawyers…I’m interested in seeing how this plays out…of course im rooting for the lil guy.

  • Ruben

    this is fucking genious i salute that man Lopez for what he’s doing.  he should have some of them city hall protesters go up in front of aeropostales stores and protest how the big corproate companies are trying to step on the toes of the small business owner…keep it going LES

  • Albie LES

    anybody thats from the LES or has any affiliation to LES should be proud of Rob, I personally seen him out there grinding with the clothing for years and its a good look that hes even in a position to do what hes doing against these major companies…keep up the good work Rob LES got your back so never forget that alot of us support u in any way possible.  LES 4 Life!!!

  • David

     Will he sue about the new LES trash cans? ; )

  • http://shawnchittle.com Shawn Chittle

    You fight these bozos and give ‘em hell Robert! It’s YOUR trademark, YOUR neighborhood, and these carpetbagging corporations like Aeropostale (who make their crap in China) are trying to cash in on something they know NOTHING about, and doing so illegally!

    Shut ‘em down, shut ‘em down – shut ‘em shut ‘em down!

    I proudly wear my Robert Lopez LES shirts with pride, and get lots of compliments on them. Best clothing line in NYC baby!

    • JakeQ

      Where are the Lopez shirts made?

      • http://shawnchittle.com Shawn Chittle

        USA

  • Marat

    this has to be a lawyers worst nightmare to be added to the lawsuit.  definitely interested in seeing how this plays out but I respect the dude whose going up against these major players.

  • Mayimbe

    I definitely hope Robert wins that’s crazy how they try to take well not try they did take his trademark logo I know I’m from the Lower Eat Side. So I’m definitely rooting for Robert hopefully they root in his favor.

  • Small.L.E.S

    Born and raised in the Lower East Side, and seeing the major changes, that occured in the Lower is feels good to finally have someone with the Heart to finally stand the fck up and check these cooperate and rich land-owner ! My praise to Robert G Lopez, We all should stand up and Support!

  • Chino97ag

    I from the LES, from the 70s, 80s when I was a child. Sorry, but I hate when people use the law like this. The LES doesn’t ‘belong’ to anyone via trademark or otherwise, it is a PLACE, not a piece of property that someone should be able to own. I don’t care who took out the trademark, a large corp. or a small indie business person, it’s wrong  for ‘anyone’ to try to control the name of my hometown. 

  • Chino97ag

    I from the LES, from the 70s, 80s when I was a child. Sorry, but I hate when people use the law like this. The LES doesn’t ‘belong’ to anyone via trademark or otherwise, it is a PLACE, not a piece of property that someone should be able to own. I don’t care who took out the trademark, a large corp. or a small indie business person, it’s wrong  for ‘anyone’ to try to control the name of my hometown. 

  • Chino97ag

    I from the LES, from the 70s, 80s when I was a child. Sorry, but I hate when people use the law like this. The LES doesn’t ‘belong’ to anyone via trademark or otherwise, it is a PLACE, not a piece of property that someone should be able to own. I don’t care who took out the trademark, a large corp. or a small indie business person, it’s wrong  for ‘anyone’ to try to control the name of my hometown. 

  • Chino97ag

    I from the LES, from the 70s, 80s when I was a child. Sorry, but I hate when people use the law like this. The LES doesn’t ‘belong’ to anyone via trademark or otherwise, it is a PLACE, not a piece of property that someone should be able to own. I don’t care who took out the trademark, a large corp. or a small indie business person, it’s wrong  for ‘anyone’ to try to control the name of my hometown. 

  • Chino97ag

    I from the LES, from the 70s, 80s when I was a child. Sorry, but I hate when people use the law like this. The LES doesn’t ‘belong’ to anyone via trademark or otherwise, it is a PLACE, not a piece of property that someone should be able to own. I don’t care who took out the trademark, a large corp. or a small indie business person, it’s wrong  for ‘anyone’ to try to control the name of my hometown. 

  • small

    is good 2 see someone go after everyone who try to take the History of the Lowa and make a profit from it. You go Robert G, sue them aaalllll!