MakerBot Holiday Window Exhibit at New Museum
Department store windows in midtown are already gearing up for the big holiday push. And while Fifth Avenue might corner the market with festive tchotchkes to attract tourists, there’s always cooler alternatives. Like the new installation that arrived at the New Museum yesterday. Simply put, it’s a sci-fi fanatic’s wet dream.
MakerBot Industries, a Brooklyn-based startup that specializes in digital fabrication technology (3D printing), sponsored and constructed the window exhibit here at 235 Bowery. A team of company folk spent the better part of yesterday assembling the high-tech diorama. There’s cotton balls for snow, Christmas gift boxes fashioned into a replica New Museum, and plenty of pop-culture references spanning the last three decades. Beneath eye-catching black lights, X-Wings act as reindeer pulling a Santa Claus while a steam locomotive pushes the Back to the Future Delorian a la Part III; Dalek snowmen from Doctor Who also make a subtle appearance beside the train track.
Best of all, however, are the green alien-elves dressed in Star Trek uniforms but dueling with lightsabers. No doubt a scene that’ll have Trekkies and Star Wars faithful in all-out war.
MakerBot prides itself on “desktop manufacturing.” Using one of its Thing-O-Matic 3D printers (in the loosest sense of the word), a user can create “almost anything.” Here’s the company summary:
MakerBot Industries is a company founded in January 2009 by Bre Pettis, Adam Mayer, and Zach Smith producing an open source 3D printer to democratize manufacturing. You order it, build it, and you have a machine that can make you almost anything! A MakerBot is your own little factory that sits on your desktop. Best of all, this is completely automated: you hit print, and the machine does all the work. Want to print 100 butterflies? Easy. Want to print an entire chess set? No problem. MakerBot Industries was named one of the top 20 startups in NYC
By the way, there’s a launch party for the MakerBot installation – Friday at 6:15 pm.