Mondrian SoHo Adds Permanent Exhibit of Sol LeWitt’s Lower East Side Photos
Nearby SoHo is stealing some thunder from the Lower East Side. Cashing in on our history, so to speak. The swanky Mondrian Hotel blight at 150 Lafayette Street is hosting a permanent neighborhood-related photo exhibition. Held on the walls of its outer perimeter.
Henceforth, the facade will boast an ambitious exhibit featuring the photography of the late Sol LeWitt. Dubbed Sol LeWitt: On the Walls of the Lower East Side, the installation is a joint venture between parent company Morgans Hotel Group and the Paula Cooper Gallery. The new wall includes 120 snaps culled from a collection all shot in 1979. Photos are printed on vinyl and assembled in grid format (grouped in threes), spanning twenty feet high and sixty feet wide.
As the David Report posits, this Sol LeWitt project is no doubt a calculated effort to “enhance the guest experience through their relationship with art, and to embrace the neighborhood’s downtown surroundings.”
[Photos via David Report]