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Castle & Pierpont Now Open 164 Ludlow Street
Some commercial tenant variety to report this morning in Hell Square. And it’s not a boutique, bar, or salon.
164 Ludlow Street is now famous, having been immortalized in the HBO program How to Make it in America. After all, this was the location of fictional neighborhood boutique Lulu D. But once filming concluded back in June, and the awnings and mannequins deposed, this former home of Ludlow Guitars sat mostly empty (the music shop moved two doors north to 172 Ludlow).
However, months of mysterious onsite renovations bore fruit last night with the grand opening of Nolita-based flower shop and floral design company Castle & Pierpont. When we ambled past, the store was still preparing for the obligatory launch party. Square “C & P” signage, sidewalk logo projection, and attractive window arrangements were all in place. Definitely an eclectic addition to the block.
We are told that Castle & Pierpont relocated from its former headquarters at 29 Prince Street (at Mott).