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Melt Bakery Hosts Leckerlee Holiday Pop-Up at 132 Orchard
Back in the summertime, just as Melt Bakery was acclimating to its brick-and-mortar digs at 132 Orchard Street, we were informed that the storefront retail would take a minute to materialize. Until that unknown moment, the store would function as the nucleus of the frozen treat operation, which expends much of its resources peddling product crosstown at the High Line (and the Hester Street Fair, when in season).
And that’s just what’s been transpiring here. Lots of industrial-grade kitchen equipment for the necessary prep work. No fancy awnings, canopies, or window installations. Just a cluttered kitchen. But last week, there was a bit of housecleaning in anticipation of a new symbiotic endeavor. Indeed, as of this past weekend, the entrance has transformed into a makeshift holiday pop-up shop for Sandy Lee and her Leckerlee brand of desserts.
Lee founded Leckerlee earlier this fall after returning from a two-and-a-half-year stint in Berlin. Taken by the traditional German gingerbread known as lebkuchen, Lee became obsessed, and ultimately decided to start her own business of confectionery creations. She hit the ground running, and is pulling double-duty on both sides of the East River – 132 Orchard and the Brooklyn Flea. The temporary Lower East Side location will remain open through the holidays.
The moniker Leckerlee is a play-on-words, deriving from “Lecker” (German for delicious) and the proprietor’s surname.
As for Melt Bakery itself, we are told the over-the-counter retail component should arrive early in the new year. Yes, we know, extremely vague…