REI to Create “Urban Winter Wonderland” in Sara D. Roosevelt Park

Posted on: January 12th, 2012 at 10:13 am by

Despite a heretofore snow-less winter, Mother Nature shan’t get in the way of REI SoHo and its Winter Festival plans this weekend. On Saturday, January 14, the Puck Building retail newcomer will temporarily transform the northern parcel (Chrystie/Stanton) of Sara D. Roosevelt Park into an “urban winter wonderland” for an afternoon of outdoor activities.

According to the press release:

The Winter Festival will give attendees a chance to experience several Outdoor School mini clinics such as Nordic Skiing, Winter Camping and Snowshoeing. Participants will also receive expert advice on where to enjoy the outdoors this winter and test drive the latest ski and snowboard gear available at REI SoHo. Outdoor product demos, live ice sculpting, warm beverages and engaging activities presented by REI retail partners – such as Boot Pong form Burton! – will bring the wonder of the slopes to the bustle of Manhattan!

In-store giveaways and discounts will be available. Participants will receive a lift ticket detailing all the activities, which will be their key to in-store giveaways and discount redemption. Participating partners include North Face, Patagonia, Smartwool, Garmin, Columbia, Cascade Designs/MSR, Burton and more.

Full schedule (9 am – 6 pm):
REI Outdoor School Mini Clinic (each session is 15 minutes)
Nordic Skiing – 10:30 AM & 12:15 PM
Winter Camping – 11:00 AM & 3:00 PM
Snowshoeing – 11:30 AM & 3:15 PM
Live Ice Sculpting by Okamoto Studio – 9:30 AM, 12:00 PM & 4:00 PM

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  • David_mcdonough

    What? A trade show? Go away, people.