REI to Create “Urban Winter Wonderland” in Sara D. Roosevelt Park

Posted on: January 12th, 2012 at 10:13 am by

Despite a heretofore snow-less winter, Mother Nature shan’t get in the way of REI SoHo and its Winter Festival plans this weekend. On Saturday, January 14, the Puck Building retail newcomer will temporarily transform the northern parcel (Chrystie/Stanton) of Sara D. Roosevelt Park into an “urban winter wonderland” for an afternoon of outdoor activities.

According to the press release:

The Winter Festival will give attendees a chance to experience several Outdoor School mini clinics such as Nordic Skiing, Winter Camping and Snowshoeing. Participants will also receive expert advice on where to enjoy the outdoors this winter and test drive the latest ski and snowboard gear available at REI SoHo. Outdoor product demos, live ice sculpting, warm beverages and engaging activities presented by REI retail partners – such as Boot Pong form Burton! – will bring the wonder of the slopes to the bustle of Manhattan!

In-store giveaways and discounts will be available. Participants will receive a lift ticket detailing all the activities, which will be their key to in-store giveaways and discount redemption. Participating partners include North Face, Patagonia, Smartwool, Garmin, Columbia, Cascade Designs/MSR, Burton and more.

Full schedule (9 am – 6 pm):
REI Outdoor School Mini Clinic (each session is 15 minutes)
Nordic Skiing – 10:30 AM & 12:15 PM
Winter Camping – 11:00 AM & 3:00 PM
Snowshoeing – 11:30 AM & 3:15 PM
Live Ice Sculpting by Okamoto Studio – 9:30 AM, 12:00 PM & 4:00 PM

Recent Stories

orchard-hell-retail
Orchard Hell Building Retail Units Sell For $21M

Ever since the branded sidewalk bridge arrived in October, the commercial retail in the base of the 23-story Orchard Hell Building has been dormant. Cushman & Wakefield is still pimping the properties – separate from the Hotel Indigo upstairs – for possible flagship usage. But now, a wrinkle in the story… The Real Deal reported […]

farmhouse-ludlow
‘Farmhouse Restaurant’ Replaces Sebastian LC on Ludlow Street

Our suspicions about the Sebastian LC closure late last year were at least partially confirmed this week. Yes, the corner restaurant is back open, but not with the same moniker. Management is forsaking the French fare for the more generic American style cuisine. Farmhouse Restaurant announced itself a couple days ago with a new sign […]

whynot-orchard
Whynot Cafe on Orchard Street Fails, Looks to Become ‘Sushi Wa’

Whynot, because it couldn’t. Whynot Cafe failed to gain traction due in large part to its inability to secure a full liquor license. Their two bids met stiff resistance from the community including the LES Dwellers. And now it’s on last legs. Rumblings of its closure had circulated for the last week, but their PR […]

goa-taco-extension
Goa-Taco Extends Its Residency on Delancey Another Month; Scouting Permanent Location

Fans of Goa-Taco on Delancey Street will be happy to hear this. The tiny lunch counter alongside Grey Lady just reupped its tenancy for an additional month, and will continue to serve Paratha tacos here through the end of March. “The response has been really positive with us being in the area,” owner Duvaldi Marneweck […]

essex-market-demolition-1
Plywood Fence Arrives at Essex Market Buildings for Demolition Ahead of Essex Crossing

It begins… The first plywood fence of the Essex Crossing mega-project just arrived, with the rear parking lot of 115 Delancey Street now cordoned off. Demolition of the one-story warehouse building is slated to commence early next week – likely Monday – and kick off more than a decade of dust and (additional) noise in […]

  • David_mcdonough

    What? A trade show? Go away, people.