REI to Create “Urban Winter Wonderland” in Sara D. Roosevelt Park

Posted on: January 12th, 2012 at 10:13 am by

Despite a heretofore snow-less winter, Mother Nature shan’t get in the way of REI SoHo and its Winter Festival plans this weekend. On Saturday, January 14, the Puck Building retail newcomer will temporarily transform the northern parcel (Chrystie/Stanton) of Sara D. Roosevelt Park into an “urban winter wonderland” for an afternoon of outdoor activities.

According to the press release:

The Winter Festival will give attendees a chance to experience several Outdoor School mini clinics such as Nordic Skiing, Winter Camping and Snowshoeing. Participants will also receive expert advice on where to enjoy the outdoors this winter and test drive the latest ski and snowboard gear available at REI SoHo. Outdoor product demos, live ice sculpting, warm beverages and engaging activities presented by REI retail partners – such as Boot Pong form Burton! – will bring the wonder of the slopes to the bustle of Manhattan!

In-store giveaways and discounts will be available. Participants will receive a lift ticket detailing all the activities, which will be their key to in-store giveaways and discount redemption. Participating partners include North Face, Patagonia, Smartwool, Garmin, Columbia, Cascade Designs/MSR, Burton and more.

Full schedule (9 am – 6 pm):
REI Outdoor School Mini Clinic (each session is 15 minutes)
Nordic Skiing – 10:30 AM & 12:15 PM
Winter Camping – 11:00 AM & 3:00 PM
Snowshoeing – 11:30 AM & 3:15 PM
Live Ice Sculpting by Okamoto Studio – 9:30 AM, 12:00 PM & 4:00 PM

Recent Stories

Baby Brasa Shutters Allen Street Flagship After Less than 2 Years

Baby Brasa, the Peruvian chicken joint that rose to fame on the chiseled back of chef-model Franco Noriega, is down one. Its flagship location on the Lower East Side recently went dark, ending barely two years of service at 129 Allen Street. You may have noticed that the gates have been closed for the last […]

Lakwena’s Instagram Shill at the Bowery Mural Wall is Bombed

London-based artist Lakwena teamed up with Instagram and Goldman Properties last summer to paint a “socially conscious” statement at the Bowery Mural Wall. Four months later, the kaleidescopic “KindComment” marketing stunt is receiving nothing of the kind. Since then, the space has pretty much devolved into disaster, as taggers galore made quick work. Over this […]

This ‘Sneaky Tavern’ Brings Tasty Kicks to 10Below on Allen Street

The rocky road requires proper footwear. That seems to be the ethos behind an interesting retail collaboration down at 132 Allen Street. It appears that specialty ice cream shop 10Below needs some help with the rent, so there is now a sneaker operation co-habitating the space. Five shelves of product and a glass case occupy […]

Exiled Tenants of 85 Bowery Can Stay an Extra Week in Brooklyn Hotel, Plan Opposition Rally

Seventy-five people lost their homes last Thursday in the latest chapter of a nasty dispute between tenants of 85 Bowery and their landlord Joseph Betesh. The court-ordered inspection resulted in a Department of Buildings determination that the main stairwell was not structurally sound, and required an immediate vacate order. The city also ordered Joseph Betesh […]

85 Bowery Landlord Responds to Vacate Order, Alleges Illegal Conversion of Apartments to SRO

The controversial landlord of two Chinatown tenements is now responding to the ongoing drama with the embattled tenants of 83-85 Bowery. You’ll recall that last Thursday evening, as part of the ongoing legal case between the two parties, the State Supreme Court ordered an inspection of 85 Bowery. An alphabet soup of city agencies and […]

  • David_mcdonough

    What? A trade show? Go away, people.