REI to Create “Urban Winter Wonderland” in Sara D. Roosevelt Park

Posted on: January 12th, 2012 at 10:13 am by

Despite a heretofore snow-less winter, Mother Nature shan’t get in the way of REI SoHo and its Winter Festival plans this weekend. On Saturday, January 14, the Puck Building retail newcomer will temporarily transform the northern parcel (Chrystie/Stanton) of Sara D. Roosevelt Park into an “urban winter wonderland” for an afternoon of outdoor activities.

According to the press release:

The Winter Festival will give attendees a chance to experience several Outdoor School mini clinics such as Nordic Skiing, Winter Camping and Snowshoeing. Participants will also receive expert advice on where to enjoy the outdoors this winter and test drive the latest ski and snowboard gear available at REI SoHo. Outdoor product demos, live ice sculpting, warm beverages and engaging activities presented by REI retail partners – such as Boot Pong form Burton! – will bring the wonder of the slopes to the bustle of Manhattan!

In-store giveaways and discounts will be available. Participants will receive a lift ticket detailing all the activities, which will be their key to in-store giveaways and discount redemption. Participating partners include North Face, Patagonia, Smartwool, Garmin, Columbia, Cascade Designs/MSR, Burton and more.

Full schedule (9 am – 6 pm):
REI Outdoor School Mini Clinic (each session is 15 minutes)
Nordic Skiing – 10:30 AM & 12:15 PM
Winter Camping – 11:00 AM & 3:00 PM
Snowshoeing – 11:30 AM & 3:15 PM
Live Ice Sculpting by Okamoto Studio – 9:30 AM, 12:00 PM & 4:00 PM

Recent Stories

Lindsey Thornburg is Moving Her Orchard Street Boutique to Chelsea

The two-year tenure of Lindsey Thornburg at 21 Orchard Street is coming to an end. The eponymous store owner is moving to an “appointment only atelier in Chelsea” in the coming days. When asked why she was relocating, Thornburg mentioned how she wanted “to be closer to the garment district.” Makes sense. And thus concludes […]

How About the ‘Bluestockings’ Facelift on Allen Street

Check out the Bluestockings facelift on Allen Street. The faded canopy of the last several years was deposed last week in favor of something more “loud.” This slight makeover was expected, albeit more than a year in the making. The eighteen-year-old “feminist bookstore” – one of the last in the country – raised $37,630 in […]

Pala Pizza Seized After 11 Years on Allen Street

Death paid a visit to Pala this week in the form of City Marshals. The eleven-year-old pizzeria was seized and returned to the landlord on Tuesday. As for the restaurant itself, the furnishings and interior are still intact. Packed up for the night never to reopen. The Pala pizzeria opened on this upper stretch of […]

‘Facebook Muralist’ David Choe is up Next at the Bowery Graffiti Wall

A muralist who made a mint through his series of murals at the Facebook HQ in the early 2000s was picked to succeed the five-month reign of PichiAvo at the Bowery Graffiti Wall. Goldman Properties, owner of the four-story canvas (and the land on which it sits), announced yesterday that Korean-American artist David Choe will […]

Essex Street Market Seeks Restaurants and Vendors for its New Essex Crossing HQ

When the Essex Street Market debuts inside the “Gateway” of Essex Crossing next year, it’ll do so with eleven new vendors and two additional restaurants. Yep, it’s turning into another trendy food hall. The catch here is that the identity of these future ventures are not yet known, as the city must still choose. That […]

  • David_mcdonough

    What? A trade show? Go away, people.