Sons of Essex Releases New Video

In its short three-month life thus far, it appears Sons of Essex is having great success with its restaurant concept. Users on social media outlets and various foodie websites gush over the 133 Essex Street newbie (Exhibit A; Exhibit B; Exhibit C), which uses antiques and other scavenged goods to channel that old New York vibe. Sources say the casual vibes foremost attract the neighborhood locals, but also cater to the A-list clientele.

Ever the promoters, the team behind Sons of Essex is following up their first “Lower East Side Is…” with a new clip boasting a little behind-the-scenes during New Year’s Eve. A Boogie tipster sent along the footage, which is scored with the Beastie Boys track, “An Open Letter to NYC.” Where’s Waldo?

http://www.youtube.com/watch?v=ZMzX3DEnOE8

What’s your opinion of Sons of Essex?