AXE Filming Commercial Today

Posted on: February 3rd, 2012 by

It seems the trendy grooming product AXE is exploiting the Lower East Side for an upcoming commercial spot.  The other day we caught production in the East Village, and now they’ve headed south of the Mason Dixon Line East Houston border.

According to the placement of “no parking” signs, the film shoot will occupy the L-shaped real estate of Delancey and Chrystie Streets.

When it comes to television advertising, Axe is primarily known for its hyper-sexualized commercials. Exhibit A:

  • http://www.marjorieingall.com/ marjorie

    Could anything be more telling about the doucheification of our neighborhood?