Loss of East Houston Bodega Prompts Angry Graffiti

Posted on: February 24th, 2012 at 6:28 am by

55 East Houston is the subject of some angry neighborhood sentiments against the perpetual cycle of upscaling. To put it bluntly, people are friggin’ pissed.

You’ll recall that the La Cocina Deli operated here at the corner of Mott Street for years, a breakfast lifeblood for many weekday commuters. But its life was abruptly terminated at the end of December. Before the business was out the door, so to speak, the brokerage had already skinned the facade in vinyl leasing signage to sell the property. The targeted clientele, however, is definitely not of the utilitarian bodega ilk. Hell no; it’s geared more toward the bag-toting Nolita fashionista.

Which elicited the graffiti.  It started relatively innocently last week with one tag mourning the loss of the bodega, but has since snowballed into a street campaign. The sleek signage and brown window paper are both covered in remarks bemoaning the possibility of another “shoe store,” Starbucks, or “trust fund boutique” for Nolita yuppies.

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  • Dunvegan

    This is heartbreaking. I lived a block from there from 1980 until we moved to the Lower East Side in 2008. I saw that bodega turn from a classic Domincan bodega to La Cocina Deli – I was probably in that place once a day for 25 years! It will be missed. (I can’t STAND “Nolita”.)