Doughnut Plant Completes Expansion on Grand; Opens Larger Store

Posted on: March 26th, 2012 by

The Doughnut Plant completed its expansion into the neighboring space over the weekend, effectively doubling its Lower East Side footprint.  Henceforth, 377 Grand Street is the deliciously new and improved iteration of the dozen-year-old bakery, providing much needed extra square-footage for fiending customers.

This upgraded space transformed the store experience from an industrial-kitchen feel to something more befitting a cafe. There are now four tables with bench seating by the windows, and enough room to corral those in the queue. But the wait isn’t any shorter.  Owner Mark Israel also opted for LCD screens to show menus, rather than the seemingly-antiquated hanging chalkboards. As for the classic steel marquee, it’s unclear when this will make the jump next door.

For the moment, the former shop at 379 Grand is being used as storage and destination for deliveries. That much is clear from the announcements on the double doors.

Until one year ago, 377 Grand Street was home to longtime neighborhood mom-and-pop Amity Studio.

  • Beckfan5

    So hipsters now have a place to sit inside while waiting for their $5 donuts.

    • Carlos

      Hmm , I’ve been there many times, I’m not a hipster and I don’t live in Brooklyn and live on the LES and I don’t ever remember the doughnuts ever being $5.  Just saying….

      • InterestedReader

        You’re correct, at least according to http://www.menupages.com/restaurants/doughnut-plant/menu which lists prices ranging from only $2.25 to $3.00 for a single doughnut. But maybe it’s a very good doughnut.

        Are you also the “Carlos” whose glowing review is the very first at the URL given above?

  • David

    Will there be gurneys to cart out sugar-comma’d customers?  : ) Hey good luck!  Good business even if I don’t eat there too often.

  • Turk_182

    The classic steel marquee did make the jump yesterday.  Does anyone know if the original store will now be renovated as well and will it receive new signage?

  • BeneathDignity

    I always found their retail interface to be poorly designed … Consider that besides the cafe, you want to facilitate customers entering, choosing, filling their order, paying, and and exiting, so you’d think there’d be some streamlining rather than a mosh pit.  but their cranberry jelly donuts (which they did not make this year) are the best things like anywhere.