Ethik Clothing Popping Up at 243 Broome Street

Posted on: March 27th, 2012 at 6:41 am by

While brokers scramble for commercial tenants to permanently fill the void at 243 Broome Street (aka 77 Ludlow), the pop-up ventures continue. In the wake of TG170’s departure, it was a gallery installation that briefly occupied the corner real estate. Next up is a week-long boutique shop for the Ethik Clothing Co, beginning Friday and lasting through April 8.

Ethik Clothing is a two-year-old urban lifestyle brand that specializes in styling graphic tees, hoodies, and hats. In their own words, the company is about “building a reputation and following for skaters, photographers, street dwellers alike, high level associates, promoters, businessmen of all walks of life and all others who understand and agree with our vision and lifestyle.”

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  • HandyGirl

    this company, ethik, made an unethical choice by plagiarizing an artists work and using it for their own gain:

    Jennifer Osborne’s work is altered and stolen by a “collective
    intelligence” clothing label in NYC to advertise their pop up shop. The
    photo was horribly out of context, blatantly
    plaigirized, and does no justice to the original artwork which can be
    found on the artist’s site under project title Wig Out, photo 8 of 11:

    If this makes you mad, please help flood their facebook page to let them know this not okay.

    • oooooshiii

      I have shopped at Ethik several times, what you posted is a bunch of nonsense. Its funny how people start hating as soon as a company starts taking off. Go do something with your life before you hate and bash other peoples hard work.

      • HandyGirl

        this is not nonsense. it is a blatant infringement of copyright law and also disparaging to women. the facts are the facts and ethik ought to publicly apologize to the artist they stole from, and to the woman they marginalized.

        do your own research and you will get to the truth.

        i am not hating or bashing. i am engaging in critical discourse. ethik is the company who stole from and bashed the work of another, namely jennifer osborne.

        time for a public apology, i’d say. 

        • oooooooshii

          i would say stop making a big deal of something so small and honestly I don’t think any one really gives a sh*t. 

          • HandyGirl

            you may think nobody cares, and you have the right to think what you want, just as the hundreds of people who have posted about this issue in the last 24 hours have the right to express themselves (even if ethik attempts to silence them).

            the fact that ethik refuses to address the issue publicly adds to the outrage experienced by those who know the truth.

            perpetuating the marginalization women (or any individual or group), while stealing the creative work of an artist is a big issue. saying it is small does not make it so.

        • Ethik


          if you go on to the other article, there is yet another public acknowledgment and apology. Im not sure what else to do, bc i have personally apologized as a member of ethik and there are still articles and comments detrimentally affecting our business. What else more do you what? we have completely disassociated ourselves from that image, apologized, and have learned form our mistake.  as a young company, shouldn’t we have a second chance to grow or is this it?

          -Chris Jennings
          Co-Founder of Ethik Clothing

          • HandyGirl

            i am happy to read that ethik is taking some responsibility for their illegal use of an artists’ work. clearly, this company was neither aware of the law nor the potential for harmful a designer, artist and educator, i think ethik’s business idea is strong. they will probably do quite well as they learn and grow. having a controversy like this happen so early in their company’s life is an extremely valuable experience. if ethik is smart (which i think they are) they will recognize the err of their ways and never make this kind of mistake again.some points to chew on:the instant the public began to voice their concerns, ethik would have been wise to address the issue. ethik wanted to work this out privately with the artist, but the reality is: they used the image in the public domain. ethik’s choice to immediately delete every comment from the public, only served to outrage people even more.the message i posted on their facebook page, which stayed up for about 30 seconds, was to point out the illegal use of the image and provide a link to jennifer osbourne’s website. i was informative and polite. ethik could have easily sent me (and others who acted in a similar way) an email to let me know they were getting in touch with the artist and would soon be releasing an apology. ethik chose to just keep deleting posts, which made the company appear dismissive and arrogant.this controversy arose from the illegal use of an artists’
            work. it has been implied that some people might be trying to damage their business. ethik is 100% responsible. blaming the public is uncool and inaccurate. quite frankly, i had never heard of this company and would therefore have no reason to trash them. ironically, i recognized osborne’s work the
            instant i saw it their ad. having lived for 10 years in vancouver, i am all too aware of the struggles faced by women in the downtown east is not the responsibility of the artist to publicly release
            ethik’s apology. it is not the responsibility of the public to contact the artist and ask to read emails from ethik. wishing for the artist/public to do this, does not make it so. apology, compensation, damage control, explanation, rectification, etc, lie exclusively in the hands of ethik. if this were my company, i’d have issued a statement to the press – a risky yet responsible choice.the bulk of the outrage happened on facebook. a lack of regard for complaints from the public fuelled this situation. some comments on the event page appear to be written by a representative of ethik, yet ethik claims they are not (thankfully, as they are really gross). ethik states that they talked to the kids who made the posts, but ethik did not remove them. why? is any press good press, even if it’s ugly and false?from a business perspective, how is an image of an abused woman in a (pardon the politically incorrect phrase) “wife beater” shirt, favourable for this company in any way? some handy advice: hire a photographer. create your own brand with your own images. question everything.good luck.HandyGirlanne pickard-vaandering is a canadian artist and educator whose work spans drawing, fashion, installation, mixed media, performance, sculpture, textiles and written word. she has been teaching and exhibiting since the1980s and is known to many as HandyGirl, an environmental advocate and activist.

          • HandyGirl

            the formatting of the last post is a bit wonky. (it also appears in the other article on bowery).
            please ignore highlighted links – they lead to nowhere. i could not seem to navigate a way to reformat this reply. HandyGirl

  • Sheilaperry

    HandyGirl, well said.  This was blatant copyright infringement and showed complete disrespect for the brave women who were photograph by Jennifer Osborne, and for what?  a marketing ploy.  Not clever. Not acceptable.

  • Poppypusher

    there would be no need to ‘bash’ anyone’s work if the work belonged to them. Whats deplorable is stealing from an artist. An ARTIST! They stole an image to appropriate WITHOUT PERMISSION. They abused the rights of the artist and the rights of the subject of the image. I don’t care how great and cool these guys are. They did a very bad thing and need to be help accountable.