La Montanara Signage Revealed at 168 Ludlow

That new Forcella offshoot at 168 Ludlow Street now boasts an identity, and is presently amidst PR blitz mode just a week out from launch. Details emerged earlier this week regarding La Montanara by Forcella, a “fried pizza” concept that certainly throws a monkey wrench into the diet of the health-conscious foodie set. And last night, the garbage bag was removed from the marquee to reveal the rather simple illuminated signage.

La Montanara is offering four distinct fried pies – the classic montanara, salame piccante (pepperoni), funghi (mushrooms), and marinara (cheese and sauce). Those not interested in pizza can opt for “pizza sandwiches.” The menu sample is below:

Meanwhile, workers at the restaurant are shooting for an opening next Wednesday (March 28).