New York City Closer to Top Level Domain Extension

Posted on: March 22nd, 2012 at 6:09 am by

So it appears New York City may receive its own domain extension after all.

Last April, we documented the short-lived grassroots campaign to promote local efforts to make this happen. A number of “gum election” bills pasted to plywood tried to raise awareness and gauge opinion. Now one year later, those plans are finally turning the proverbial corner.

Indeed, City Room is reporting that the City is ready to apply for the seemingly valuable “.nyc” extension in light of a recent decision by the Internet Corporation for Assigned Names and Numbers to approve the creation of a large number of new top-level domains (TLD). ICANN is responsible for overseeing the internet address system.

The city is seeking a contract with a Virginia-based company, which would apply for the domain and operate and market it on the city’s behalf. The company would pay the upfront costs, and the city would get a share of revenue; under the five-year contract, it is guaranteed at least $3.6 million.

As one commenter noted last year, this will likely cause plenty of internet squatting. This was the argument:

It essentially creates a new playground for typosquatters to clutter up the Internet, but this time they will be doing it to New York City. It would compel every New York business to buy yet one more domain name, or risk seeing their trademark misused by someone else…We should be eliminating TLDs, not adding them. This is a terrible idea.

So we pose the question again – how do you feel about a .nyc domain?

Recent Stories

chinatown-beatdown
Report: Chinese Man Viciously Beaten on East Broadway Last Week [VIDEO]

A Chinese man was viciously beaten outside Carol’s Bun restaurant at 139 East Broadway last week. The incident was captured on tape, and is spreading pretty quickly online. The footage is rather graphic. The incident wasn’t widely reported in the English press, but here’s what happened. According to a report in the Chinese-language NYPBBS, three […]

No Fun was busted in October 2015
‘No Fun’ Nightspot on Ludlow Street Files $2M Defamation Suit Against LES Dwellers

No Fun is headed to the courts to settle the score with the LES Dwellers block association. The troublesome nightclub just filed a $2 million defamation lawsuit against the rag-tag activists in Manhattan Supreme Court yesterday. The legal action claims that the Dwellers “have employed improper and illegal tactics to terrorize restaurants and bars in […]

ethik-orchard
Ethik Clothing Co. Reopens Across from Its Old Orchard Street HQ

Ethik Clothing Co. may have been down, but certainly not out. Three months after closing shop at 160 Orchard Street, the urbanwear boutique just reopened across the street. Almost catty-corner from its former digs. It takes over where trendy French underwear purveyors, Pull-In, previously operated. Aesthetically, the new spot at 147 Orchard seems like a […]

east-side-smoke
East Side Smoke Shop Opens on Houston Street

​Where hookah was previously promised, a smoke shop of another kind just opened. The former home of A Little Wicked fashion boutique on East Houston Street is now selling bongs, hookahs, pipes, tobacco, and other bodega sundries. (Look in the windows.) Here now is the East Side Smoke Shop, a new dispensary that opened just […]

dudleys-burglary
Several Broome Street Restaurants Targeted in Late-night Burglaries this Week

There was a string of robberies near the corner of Orchard and Broome Streets early yesterday morning. Sources tell us that Kottu House, Dudleys, Erin McKenna’s Bakery (nee Babycakes), and Farmhouse were all burglarized in succession. These restaurants reside within one block of each other. Cops were on the scene at daybreak yesterday and were […]