New York City Closer to Top Level Domain Extension

Posted on: March 22nd, 2012 at 6:09 am by

So it appears New York City may receive its own domain extension after all.

Last April, we documented the short-lived grassroots campaign to promote local efforts to make this happen. A number of “gum election” bills pasted to plywood tried to raise awareness and gauge opinion. Now one year later, those plans are finally turning the proverbial corner.

Indeed, City Room is reporting that the City is ready to apply for the seemingly valuable “.nyc” extension in light of a recent decision by the Internet Corporation for Assigned Names and Numbers to approve the creation of a large number of new top-level domains (TLD). ICANN is responsible for overseeing the internet address system.

The city is seeking a contract with a Virginia-based company, which would apply for the domain and operate and market it on the city’s behalf. The company would pay the upfront costs, and the city would get a share of revenue; under the five-year contract, it is guaranteed at least $3.6 million.

As one commenter noted last year, this will likely cause plenty of internet squatting. This was the argument:

It essentially creates a new playground for typosquatters to clutter up the Internet, but this time they will be doing it to New York City. It would compel every New York business to buy yet one more domain name, or risk seeing their trademark misused by someone else…We should be eliminating TLDs, not adding them. This is a terrible idea.

So we pose the question again – how do you feel about a .nyc domain?

Recent Stories

319grand-gallery
New Grand Street Avant Garde Gallery Doubles as ‘Luxury Vape Lounge’

The Grenco Science pop-up vaporizer joint isn’t the only such retail action happening this weekend. Remember that gallery we told you about last month at 319 Grand Street? Well, Avant Garde by MMC, as it’s now known, itself doubles as a “luxury vape lounge.” In fact, its tagline is “where vape meets art.” The grand […]

Rad Roubeni
Artist Rad Roubeni Hosting a Month-Long Gallery Show Inside Former Chase Bank on Delancey

So it looks like the old Chase bank branch at 104 Delancey Street has morphed into a pseudo gallery space, albeit a temporary one. At least until the landlord can find a suitable tenant willing to foot the bill. We saw workers cleaning up the other night for a similar event. After two years of […]

nypd-arrest-east-broadway
Is this the Proper Way for Cops to Apprehend 12-Year-Old Kids? [VIDEO]

An eight-minute video surfaced online this week showing three teens being arrested by a gaggle of 7th Precinct officers on East Broadway. The boys are seen getting cuffed while pressed up against parked cars outside Seward Park. Iglesia Cristiana Primitiva church is visible in the background. What’s rather disturbing is the plainclothes cop who, for […]

100montaditos-closed
100 Montaditos on Ludlow Street is Officially Kaput

For 100 Montaditos, it’s one culture, zero ways to do it. At least on on the battered upper section of Ludlow Street. When it came to the Lower East Side iteration, the Spanish-based fast casual chain was an epic fail and a perfect example of how evading the host community can hurt in the long run. […]

The now-closed Pathmark Pharmacy, October 2012
Developer Sues City for $50M Over Pathmark Pharmacy Site on Cherry Street

We’re drowning in riverside drama. While Extell Development Company clanks away at its monstrous two-tower development at 250 South Street, the adjacent property on the eastern flank is going through its own growing pains. The current lessee of the city-owned parcels comprising 235-247 Cherry Street – formerly the Pathmark Pharmacy – is now suing the Housing […]