Racy Sons of Essex Ads Promote New Late Night Menu

Sons of Essex is upping the ante on the street this week with some overtly sexual guerrilla marketing. As EV Grieve noted earlier this week, numerous wheat-paste bills portraying face-stuffing semi-nudes are popping up around the neighborhood. Expect more to come.

Some sleuthing reveals that the new campaign is an ambitious announcement to launch the new late-night menu at Sons of Essex, and one that will no doubt ruffle feathers.

Each of these shots is meant to promote different menu options (e.g. Mac and Cheese Balls, Sloppy Judah, Essex Burger), which are apparently offered from 1 am to close, Thursday through Sunday. Photographer Mel D. Cole of VillageSlum.com (The Roots, Common, Jay-Z) is the creative force behind the racy images.