The Hoodie Shop Opens at 181 Orchard Street

Posted on: March 21st, 2012 at 6:09 am by

The Hoodie Shop has been teasing the neighborhood ever since we broke news of their arrival back in August. In the interim, the boutique newcomer at 181 Orchard Street transformed the former digs of BBlessing into an over-the-top psychedelic trip, complete with floor-to-ceiling paintwork and a music venue marquee. This was all fashioned behind a shroud of brown paper that sealed off every possible crack from snooping bloggers.

According to Daily Candy, the tricked-out Hoodie Shop is a collaborative effort between Brooklyn Bowl mastermind Peter Shapiro and “retro music and clothing enthusiast” Aleah Speranza. The idea was allegedly spawned while both attended an LCD Soundsystem concert last year. Yup, sounds about right.

Aside from the namesake product, the Hoodie Shop peddles vintage and contemporary casual-wear like leather jackets, blazers, soft cashmere loungers, vintage concert gems, backless cardigans, scarves.

Photo Credit: Daily Candy

The Hoodie Shop officially opened yesterday at 181 Orchard Street.

Recent Stories

cow-theater-closing
The Idea Distillery will ‘Give Curiosity a Home’ at Former COW Theater on Clinton Street

Where two experimental theaters failed in a basement on Clinton Street, a new “home for curiosity” will soon take hold. Following in the footsteps of the COW Theater and Judith Malina’s legendary Living Theater before it. When we last revisited 21 Clinton Street, the enormous subterranean space was being peddled for $11,000 per month and key […]

71orchard-bing-2
Jianbing Newcomer ‘Bing Kitchen’ on Orchard Street Sidelined Due to ‘Water Damage’

Bing Kitchen is off to a rocky start on Orchard Street. The snack shop newcomer, which specializes in the Chinese street-cart staple “Jianbing,” has been closed for the last week due to ambiguous “water damage” on-premise. That much is made clear via handwritten sign on the front door. While the “tomorrow” timeline was crossed out, ownership […]

vacant-ny-2
Mapping Vacant Stores to Show How ‘High Rent Blight’ is Killing the City

Warehousing. High rent blight. Store for rent. Call it what you want, but it’s a big problem in a city that so eagerly tosses its working class, mom-and-pop establishments into the proverbial gutter, in favor of high-paying corporate chains. It’s something that the Lower East Side, but the city at large, grapples with to a […]

189orchard-street
Basement Heist on Orchard Street Yields $20K in Loot for Suspected Burglars

This heist is straight out of the movies. Earlier this month, two burglars broke through a basement wall on Orchard Street to steal $20,000 from a local real estate company. On August 18, the brazen crooks snipped the cellar padlock of a neighboring business at 4pm in order to gain access to the basement, police […]

reed-space-farewell-2
‘Reed Space’ Calls it Quits After 15 Years on Orchard Street, but Seeks New Digs

Reed Space, one of the longest running tastemakers on the Lower East Side, is packing up the store for good after fifteen years on the block. Its last day at 151 Orchard Street is September 30, promising a nebulous “reset” in the near future. Leasing sign and announcement to fan faithful all but confirm the […]