The Hoodie Shop Opens at 181 Orchard Street

Posted on: March 21st, 2012 at 6:09 am by

The Hoodie Shop has been teasing the neighborhood ever since we broke news of their arrival back in August. In the interim, the boutique newcomer at 181 Orchard Street transformed the former digs of BBlessing into an over-the-top psychedelic trip, complete with floor-to-ceiling paintwork and a music venue marquee. This was all fashioned behind a shroud of brown paper that sealed off every possible crack from snooping bloggers.

According to Daily Candy, the tricked-out Hoodie Shop is a collaborative effort between Brooklyn Bowl mastermind Peter Shapiro and “retro music and clothing enthusiast” Aleah Speranza. The idea was allegedly spawned while both attended an LCD Soundsystem concert last year. Yup, sounds about right.

Aside from the namesake product, the Hoodie Shop peddles vintage and contemporary casual-wear like leather jackets, blazers, soft cashmere loungers, vintage concert gems, backless cardigans, scarves.

Photo Credit: Daily Candy

The Hoodie Shop officially opened yesterday at 181 Orchard Street.

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