Bradelis NY Opens Lingerie Shop at 211 Elizabeth

Downscaled retail is not even an option on the gold coast of Nolita. Elizabeth Street between Spring and East Houston is an enclave of turbo high-end boutiques, with each newcomer trying to outdo the next. Or at least that’s how it appears…

Anyway, the gallant storefront digs at 211 Elizabeth, which hasn’t done much in recent years, is joining the party by becoming an upscale purveyor of sex. That’s right. As of today, the Japanese-based lingerie brand Bradelis is opening another New York retail outpost here on the ground level (and simultaneously on Madison Avenue).

Mark us down for the edible underwear.