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Breaking: Paulaner Opening Brauhaus and Restaurant on the Bowery
The tsunami of trendiness continues to break on the shores of the Bowery, destroying the industrial nature of the thoroughfare, and forcing the long-running restaurant supply district into the outer boroughs. Next up is manufacturing veterans Attias Oven Corp./Cannon Co., currently located at 267 and 265 Bowery respectively (formerly Sammy’s Bowery Follies). The side-by-side suppliers are owned and operated by founder Simon Attias, who first opened shop here forty years ago. Their specialty is manufacturing commercial cooking equipment. Some consider them pioneers of the now-feeble scene. So what’s to become of this valuable vacancy, you ask? Take one guess.
Yup, nightlife…but of the international variety. Reliable sources are conveying bombshell news that the uber-popular Paulaner Brewery is opening a 4,000 square-foot flagship establishment here on the Bowery, reportedly the first of its kind on American soil. We hear that Attias is leasing both stores to the company, and will depart the Lower East Side sometime later this summer. Full gut renovations are to follow shortly thereafter. Paulaner Brauhaus and Restaurant, as it’s called, is aiming to launch just in time for Oktoberfest 2012. Lorely has some big competition coming its way.
Morali Architects, whose portfolio includes Capitale and Wyndham Garden Chinatown, is helming design duties at the new Brauhaus. According to their Facebook page, Mandarin Oriental GM Rudolf Tauscher is the point person working with Paulaner to bring this taste of Germany to the Bowery.
Meanwhile, the Attias/Cannon business is headed for the Industry City part of Brooklyn, located in Sunset Park. Their Bowery heritage can still be seen at number 255, where Canon ghost signage has been exposed for quite some time. That tenement building is upscaling to condos as well, thanks to developer Shaky Cohen and designer Hot Karl Fischer himself.