Breaking: Paulaner Opening Brauhaus and Restaurant on the Bowery

Posted on: April 23rd, 2012 by

The tsunami of trendiness continues to break on the shores of the Bowery, destroying the industrial nature of the thoroughfare, and forcing the long-running restaurant supply district into the outer boroughs. Next up is manufacturing veterans Attias Oven Corp./Cannon Co., currently located at 267 and 265 Bowery respectively (formerly Sammy’s Bowery Follies). The side-by-side suppliers are owned and operated by founder Simon Attias, who first opened shop here forty years ago. Their specialty is manufacturing commercial cooking equipment. Some consider them pioneers of the now-feeble scene. So what’s to become of this valuable vacancy, you ask? Take one guess.

Yup, nightlife…but of the international variety. Reliable sources are conveying bombshell news that the uber-popular Paulaner Brewery is opening a 4,000 square-foot flagship establishment here on the Bowery, reportedly the first of its kind on American soil. We hear that Attias is leasing both stores to the company, and will depart the Lower East Side sometime later this summer. Full gut renovations are to follow shortly thereafter. Paulaner Brauhaus and Restaurant, as it’s called, is aiming to launch just in time for Oktoberfest 2012. Lorely has some big competition coming its way.

Morali Architects, whose portfolio includes Capitale and Wyndham Garden Chinatown, is helming design duties at the new Brauhaus. According to their Facebook page, Mandarin Oriental GM Rudolf Tauscher is the point person working with Paulaner to bring this taste of Germany to the Bowery.

Meanwhile, the Attias/Cannon business is headed for the Industry City part of Brooklyn, located in Sunset Park. Their Bowery heritage can still be seen at number 255, where Canon ghost signage has been exposed for quite some time. That tenement building is upscaling to condos as well, thanks to developer Shaky Cohen and designer Hot Karl Fischer himself.

  • Animal

    I can’t take it anymore.

  • stefanie

    should be great! I’d rather have an establishment that I have interest in than one that doesn’t serve my needs

    • ee

       ”I’d rather have an establishment that I have interest in than one that doesn’t serve my need”

      Exactly. The me me me yunnie mentality. How long  will you be in the LES? 1-2 years  tops, my guess. Then it’s off to Brooklyn, or UES, or back to the MidWest.

      The establishment that restaurant served the community and lasted for 40 years. How long will this new establishment last? It won’t last 40 months, since the likes of you will have moved on to other trendy things or have gotten older to enjoy such things.

      • Ensignroyal

         edit*  The establishment that the restaurant will be replacing served the community, and lasted, for 40 years…

      • stefanie

        clearly you don’t know me based on your “prediction.” 

        I’m all for supporting local businesses, but I think it’s comical to defend a place you’ve never stepped into.  Just because it has been there “so long” doesn’t mean it serves the community TODAY. Times change and people don’t have the same purchasing habits they used to!  That’s why this business is moving to a place with lower rent. Everyone cries when the corner bookstore closes but never bother to ask themselves when the last time they stepped foot in there. 

        If you’ve never bought something on Amazon instead of something you could’ve purchased in the village or surrounding neighborhoods, then that’s great and you have a right to be upset.

        But I’m going to guess that is not the case.

        • ee

          clearly you don’t know me based on your “opinion.” 

          No, I’ve never bought anything from evil Amazon (go do some research and see how that company operates).

          And just because I’ve never stepped into a business i”ve never stepped into, doesn’t mean I can’t defend. Those businesses created a community and a neighborhood.

          What will this place YOUR place, create but a bunch of frat boys transients bridge and tunnelers woooo-woooing all weekend long. A neighborhood of young urban narcissists funded by trust funds from mommy and daddy. I also think it’s comical to defend a place you’ve never stepped into, the place hasn’t opened yet. Like I said, it’s all about you. Enjoy your brewski from this place. WIll you still be in the LES in 1-2 yrs. I’m going to guess that is not the case.

          • Passerby

            A kitchen supply store for 40 years…creating a culture and community?  Stefanie is right…for the fact that neighborhoods change…communities change, cultures change…. do you know what the LES was before all the kitchen and lighting supply stores?  Is was kleindeutschland…. a row on the bowery made up of nightlife, brewery and bar establishments… this project isnt killing a community, it is bringing it back to what it once was…if you know anything about new york it is its ever lasting ability to change.  New York is the home of emerging industry maintained by imigrant and native alike… it is a new wave, and i don’t believe that anything is wrong with that.

          • ee

            I didn’t say culture, I said neighborhood. A kitchen supply store for 40 years or any industrial  can’t or doesn’t create neighborhood? Also, Change does not necessarily mean it’s good. Ae that excuse that New York has always been about change is such a cop out. Go read Jeremiah Moss’s <a href="http://vanishingnewyork.blogspot.com/search/label/hypergentrification&quot;?hypergentrification of NYC.

            “this project isnt killing a community, it is bringing it back to what it once was..”  Seriously. I doubt that there were frat boys and wooo wooers back then. But anything to justify to bring more bars in the LES. Seriously how much is enough. It’s never enough. It’s because,  like I said, once a trend dies out, you just want the next trendy thing to go ot. SO, It’s never enough. It’s just one bar right next to each other in every block. Does LES need another bar? What benefit does it give? But of course, it’s all about you and Stefanie’s, and the other yunnies’ needs. Enjoy those brewskis, bro, brah, courtesy of trust funds from mommy and daddy. Let me know if you’re still in the LES patronizing and celebrating the opening of this 1-2yrs.

          • ee

            that whole paragraph linked. Jeremiah’s hypergentrification that is..

            Nothing will change your minds and opinions about another bar opening up. There are plenty of other businesses that the neighborhood can benfit form. But apparently, a “change” of neverending bars and of what supposedly LES was once before are what the yunnies and trust funders prefer.

          • Passerby

            Really?  What trust fund?  I’m a poor kid from Brooklyn.  I’ve watched yuppies come in and communities change.  So yes i’ll be here in 1-2 yrs.  But i’m not on here to make condescending assumptions…I’m just saying, what about the fact that before there was the industry of kitchen supply for 40 years, this location was itself a bar and restaurant and cabaret since 1934…I’m sure back in 1970 they were having similar conversations about forcing this then neighborhood staple out.  So i don’t think saying New York is about change is a cop out at all…i think this project can be more of an omage to old new york then a kitchen supply store if done right…. And aren’t we also getting too far into the idea of traditional beer halls and beer gardens?  Brauhaus doesn’t even mean either of those….its a brewery first and then a restaurant, and then a bar…and i think that has more to do with  creating industry for new york city and maybe even the state for that matter.
            I just think that this project looks like it could have alot of positive results, and we shouldn’t be so quick to complain about “yunnies” coming in and ruining our neighborhoods.

          • david

            Not sure how much worse a “Brauhaus” can be for the neighborhood, compared to all of the illegal & toxic spray painting of used restaurant furnishings done outside and inside of the unventilated Cannon store.

          • ee

            Of course, the constant WOOOOOing on nights and weekends, the obnoxious behaviours of the fratdrunks, the constant squealing of the trust fund yunnies are better than the illegal toxic spray painting. Does another bar need to to replace that store. How about a business that supports and beneficial to the neighborhood? A Fish or seafood market? A Bakery? etc. But no, it has to be a bar, because they’re the only one who can afford the rent. The point of this post is that yet another bar is opening, yet the transients are so narcissistic that hey are actually celebrating the opening of a yet another bar. This conversation is gonna go on, you’re going to keep defending the bars, trendy places, as long as it satisfy the yunnies emptiness and needs. Yunnies are the perfect neighborhood destruction machines
            due to their lack of empathy, sense of entitlement, and contempt for
            those “beneath” them. Their rage against mom-&-pop shops, I believe,
            comes in part from the very name “mom & pop,” which arouses their
            envy, reminding them of the “bad object” parents of their infancy.”

          • david

            Well, you are correct, sir.

          • ee

            Well if you’re a poor kid from Brooklyn and support this, then I guess you’re the Uncle Tom of the yunnies. Keep stating that New york is about change in the expense of small businesses (no I’m not talking about this supply store) being pushed out or kept out in place of bars, chain stores, lux places (Did you read that post by Jeremiah post). Does LES need another bar? I asked again, what positive benefit does another bar give to the LES. Will you still be defending this bar in 1-2 years?

          • passerby

             Its a brewery/restaurant.
            Not just another bar.  But we’ll talk in 1-2 years

  • Aaronlws

    Attias is leasing to Paulaner. They made the decision to do so. They are the landlord. They are the ones profiting from this.

    Try as you might, there is nothing ‘wrong’ with this. IF you do want to place blame, then you must blame the local bizz owners themselves this time.