Nike Pastes Up Bari on the Bowery

Posted on: April 26th, 2012 at 10:27 am by

Nike commissioned a street team to boldly wheat-paste the Prince Street brick facade of Bowery mainstay Bari Restaurant Equipment. Looking more closely at the collection of images, each a plug for the new “Life is a sport. Make it Count” ad campaign, one in particular was itself shot on this very spot. Just a few paces to the east at the corner of the Bowery.

Here’s another angle:

Now that’s some meta shit right there!

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