Rendering Released for Paulaner Brauhaus on the Bowery

Posted on: April 24th, 2012 at 6:28 am by

Monday morning brought blockbuster news that the German-based Paulaner Brewery was muscling its way to the Bowery midsection. This new beer hall, the first of its kind on American soil, is leasing its 4,000 square-foot space from Attias Oven Corp./Cannon Co. after both depart for Brooklyn later this summer. As we exclusively reported, Oktoberfest is the tentative opening date at 265-267 Bowery. Of course, that’s assuming the Paulaner Brauhaus can obtain the necessary permissions from Community Board 3 and the State Liquor Authority.

Photo Credit: Morali Architects

Last night, the first storefront rendering was revealed by local design house Morali Architects. Do you think a massive beer hall like this is a good thing for the Bowery?

Recent Stories

Hester Street Fair Plugs in with ‘Hesterfest’ Live Show Tomorrow, Featuring 9 Bands

As a part of the fall lineup, the  Hester Street Fair  is bringing “Hesterfest“ to the Lower East Side. It’s the first of four such events this month, and is touted as a day filled with live musical performances, from nine different talented singer/songwriters, punk bands, hip hop acts. There will also be food vendors from around the city (Poke Ono, Red Star Sandwich […]

Frank Franca. Photo: Lori Greenberg.
Frank Franca Discusses the #helloicp Project on the Bowery [INTERVIEW]

About a week ago, we noticed a new installation in the windows of 250 Bowery, aka the future home of the International Center of Photography. The eye-catching #helloicp installation was created by photographer and long time East Village resident, Frank Franca. We decided to meet with Franca and find out more about both the project […]

Fair Warning: ‘The John Lamb’ at the 119 Orchard Hotel Has Nightclub Written All Over it

Like all the hotels in Hell Square, 119 Orchard Street sure took its time. Construction has been terribly slow in recent years, thanks in large part to constant stop-work orders. Five years after SAS Property Management (aka Shimon Avadi) tore down the tenement building, the incomplete hotel at 119 Orchard Street has finally undergone the […]

Rumor: It’s No Deal for Rob Shamlian’s Hell Square Nightlife Empire

Looks like Rob Shamlian isn’t getting out of Hell Square that easy. Reliable sources inform us that the deal for his three marquee establishments in the area completely tanked. You’ll recall that the notorious Shamlian has been trying to ditch Spitzer’s Corner, Fat Baby, and Los Feliz since last January. (The Derby was successfully unloaded to […]

2011-06-19 09.16.20
Uncapped: DG Through the Eyes of ELO

We are changing gears this week. Still graff, but from a very different perspective. Uncapped readers, welcome ELO. She has offered us her version of DG’s beginning in graff and their life together. From her heart to your eyes. Get your tissues ready. For real. BOWERY BOOGIE: ELO, thank you for joining us. As best you can, tell us […]

  • David


  • ee

    anything to satisfy the yunnies’s narcissistic and infantile needs

  • Rolph

    This will not be massive.

  • Brian Van Nieuwenhoven

    Giving them a hell of a lot of publicity… maybe we should wait until the place is open before we decide that it’s worth talking about? I’m not familiar with the European version of this, but it sounds to me like a variant of Loreley or Spitzer’s Corner… and it may very well end up being a variant with higher prices, more crowding, and a terrible social scene.

  • Mitchell Grubler

    Another mundane design from that shlock firm Moreli architects. Hey Bauhaus people, if you want to win some possible freinds on the Bowery, get a firm that will respect and work with the historic facade of the former Sammy’s Bowery Follies building, instead of totaly ignoring it.