Volkswagen x Kraftwerk “GIFaway” Projected Above Graffiti Wall
If you were one of the lucky few to score Kraftwerk tickets at the MoMa, congratu-fucking-lations. We’re jealous. The legendary electronic band is performing an eight-night run starting next week (April 10-17), and only 450 tickets were doled out to the public per show.
As co-sponsor of the “Kraftwerk – Retrospective 12345678,” Volkswagen held a “GIFaway” contest in which fans submitted animated GIF files for a chance to win a pair of tickets. Fifty pairs were available for each night. The giveaway has since closed, but last night, the winning submissions were projected onto the giant
white space screen above Tony Goldman’s graffiti wall. The mosaic of images jibed well with Retna’s latest artwork.
The short video advertisement briefly explained the contest before celebrating fans’ GIFs.
Klaus Biesenbach, who organized the MoMa concert/exhibition told Gothamist the following:
“Kraftwerk – Retrospective 12345678” is going to be a unique experience, inviting an audience into a space as intimate in size as an artist’s studio, with Kraftwerk playing their complete repertoire of 40 years from A-to-Z, one time only. The experience allows for a one-on-one experience with the performance, their 3D videos, the robots, the sound, and the voices, allowing the audience to witness art in the making, similar to Marina Abramovic’s “The Artist Is Present” which happened in the same location.