Volkswagen x Kraftwerk “GIFaway” Projected Above Graffiti Wall

Posted on: April 4th, 2012 at 10:18 am by

If you were one of the lucky few to score Kraftwerk tickets at the MoMa, congratu-fucking-lations. We’re jealous. The legendary electronic band is performing an eight-night run starting next week (April 10-17), and only 450 tickets were doled out to the public per show.

As co-sponsor of the “Kraftwerk – Retrospective 12345678,” Volkswagen held a “GIFaway” contest in which fans submitted animated GIF files for a chance to win a pair of tickets. Fifty pairs were available for each night. The giveaway has since closed, but last night, the winning submissions were projected onto the giant white space screen above Tony Goldman’s graffiti wall. The mosaic of images jibed well with Retna’s latest artwork.

The short video advertisement briefly explained the contest before celebrating fans’ GIFs.

Klaus Biesenbach, who organized the MoMa concert/exhibition told Gothamist the following:

“Kraftwerk – Retrospective 12345678” is going to be a unique experience, inviting an audience into a space as intimate in size as an artist’s studio, with Kraftwerk playing their complete repertoire of 40 years from A-to-Z, one time only. The experience allows for a one-on-one experience with the performance, their 3D videos, the robots, the sound, and the voices, allowing the audience to witness art in the making, similar to Marina Abramovic’s “The Artist Is Present” which happened in the same location.

Recent Stories

Bowery Ballroom, a classic
Bowery Ballroom and Mercury Lounge Sync Up With Ticketfly/Pandora

Grabbing tickets for your favorite shows at two of New York City’s seminal music venues just got a little easier. Ticketing for the Bowery Ballroom and Mercury Lounge was just snagged by Ticketfly, which is a subsidiary of the long-running custom radio service, Pandora. Timing of the announcement is curious, as Bowery Presents is rumored to have sold […]

prince-mural-2
As with David Bowie, the ‘Graffiti Room’ is Exploiting Prince’s Death for Sales

Much like with David Bowie, the Graffiti Room restaurant is now capitalizing on the death of Prince. Its ad-art wall around the corner on Kenmare Street now boasts a mural of the departed artist, complete with purple paint splatter (rain) on the sidewalk below. As before, the issue is more the blatant advertisement of Graffiti […]

luchador-ludlow-1
El Luchador to Open Ludlow Street Location for Cinco de Mayo

El Luchador is a few days from debuting its new Lower East Side location. The grand opening celebration is set for Cinco de Mayo this Thursday. The popular taqueria revealed the news in a Facebook post. “We will be giving out one free chicken taco per person at our new location,” the announcement notes. There […]

amarcord-1
Amarcord Vintage Forced from SoHo After Purported 400% Increase in Rent

How many different ways (or number of times) can this same story be told – building sells, landlord hikes the rents to unaffordable levels, small businesses succumb as a result. We see this progression play out so often it’s scary. Amarcord Vintage is the latest commercial venture to fall victim to the disturbing trend. The sixteen-year-old […]

Photo: DOT
DOT to Present Final Design of 2-Way Bike Lane on Chrystie Street Next Week

The game-changing proposal to install a protected two-way bike lane on Chrystie Street returns to Community Board 3 next week (May 10) for further consideration. The advisory body already approved the measure in March, but stipulated the Department of Transportation conduct further outreach with nearby stakeholders. Namely those living and/or working around Sara D. Roosevelt […]

  • David

    Will this be up for a while or a one night thing?

  • B

    I guess my “pocket calculator” GIF didn’t win..

    http://vwgifaway.com/prod_data/4081.gif

    • Hope

       check it out tonight. You might be surprised,

  • David

    Saw it tonight, very annoying. No gif art show, lame ad.  No way to see the submissions, just cheap low end ad crap.  More pollution, Kraftwerk should run from this.