Volkswagen x Kraftwerk “GIFaway” Projected Above Graffiti Wall

Posted on: April 4th, 2012 at 10:18 am by

If you were one of the lucky few to score Kraftwerk tickets at the MoMa, congratu-fucking-lations. We’re jealous. The legendary electronic band is performing an eight-night run starting next week (April 10-17), and only 450 tickets were doled out to the public per show.

As co-sponsor of the “Kraftwerk – Retrospective 12345678,” Volkswagen held a “GIFaway” contest in which fans submitted animated GIF files for a chance to win a pair of tickets. Fifty pairs were available for each night. The giveaway has since closed, but last night, the winning submissions were projected onto the giant white space screen above Tony Goldman’s graffiti wall. The mosaic of images jibed well with Retna’s latest artwork.

The short video advertisement briefly explained the contest before celebrating fans’ GIFs.

Klaus Biesenbach, who organized the MoMa concert/exhibition told Gothamist the following:

“Kraftwerk – Retrospective 12345678″ is going to be a unique experience, inviting an audience into a space as intimate in size as an artist’s studio, with Kraftwerk playing their complete repertoire of 40 years from A-to-Z, one time only. The experience allows for a one-on-one experience with the performance, their 3D videos, the robots, the sound, and the voices, allowing the audience to witness art in the making, similar to Marina Abramovic’s “The Artist Is Present” which happened in the same location.

Recent Stories

Photo: Susan Fensten
Spooky Backyard Scene on East Fifth Street

This week, native New Yorker Susan Fensten plucks another gem from her father’s outstanding collection of previously-unseen images. The shot in question is a spooky backyard scene captured at Mr. Fensten’s East Fifth Street residence (between First and Second Avenues) in 1984. He worked as a bike messenger and lived in a tiny studio at […]

lafayette-bike-lane
Lafayette Street in the Running to Receive Protected Bike Lane

Primed and paved in the last couple weeks, that fresh layer of asphalt on Lafayette Street will soon gain some green. Yup. A new, safer bike lane is most likely on the way. The DOT threw together a deck describing in detail the plan to install a protected bike lane along the west side of […]

stanton-street-kitchen-awning
‘Stanton Street Kitchen’ Reveals Itself in Former Moldy Fig Space

The Moldy Fig is has been closed for over two years, but its awning and neon sign remained in place. Until this week. Stanton Street Kitchen is happening, and it’s already planted a flag at 178 Stanton Street. Last November, the latest in a string of applicants for this address obtained Community Board 3 approval […]

Min's Market is doomed, Photo: Mike Brown
Min’s Market at Clinton and Houston is Going Out of Business

Min’s Market, the bodega stalwart at the corner of Clinton and East Houston, is going out of business this weekend. Boogie reader Mike Brown relays the info that the reliable grocer is set to close for good on Saturday. A significant rent increase is blamed for their downfall. It’s a substantial footprint. One can only […]

Lexi Bella for Centre-fuge Cycle 4, July 2012
Centre-fuge to Present ‘Heroines of the Lower East Side’ as Part of Inaugural LES History Month

Centre-fuge just released information regarding the forthcoming mural to grace the mid-block DOT trailer on East First Street. Unlike previous installations, though, Cycle 13 will be a solo effort by project alumna Lexi Bella. She is the first artist to do so. Timed to coincide with the inaugural Lower East Side History Month (annually in […]

  • David

    Will this be up for a while or a one night thing?

  • B

    I guess my “pocket calculator” GIF didn’t win..

    http://vwgifaway.com/prod_data/4081.gif

    • Hope

       check it out tonight. You might be surprised,

  • David

    Saw it tonight, very annoying. No gif art show, lame ad.  No way to see the submissions, just cheap low end ad crap.  More pollution, Kraftwerk should run from this.