Volkswagen x Kraftwerk “GIFaway” Projected Above Graffiti Wall

Posted on: April 4th, 2012 at 10:18 am by

If you were one of the lucky few to score Kraftwerk tickets at the MoMa, congratu-fucking-lations. We’re jealous. The legendary electronic band is performing an eight-night run starting next week (April 10-17), and only 450 tickets were doled out to the public per show.

As co-sponsor of the “Kraftwerk – Retrospective 12345678,” Volkswagen held a “GIFaway” contest in which fans submitted animated GIF files for a chance to win a pair of tickets. Fifty pairs were available for each night. The giveaway has since closed, but last night, the winning submissions were projected onto the giant white space screen above Tony Goldman’s graffiti wall. The mosaic of images jibed well with Retna’s latest artwork.

The short video advertisement briefly explained the contest before celebrating fans’ GIFs.

Klaus Biesenbach, who organized the MoMa concert/exhibition told Gothamist the following:

“Kraftwerk – Retrospective 12345678” is going to be a unique experience, inviting an audience into a space as intimate in size as an artist’s studio, with Kraftwerk playing their complete repertoire of 40 years from A-to-Z, one time only. The experience allows for a one-on-one experience with the performance, their 3D videos, the robots, the sound, and the voices, allowing the audience to witness art in the making, similar to Marina Abramovic’s “The Artist Is Present” which happened in the same location.

Recent Stories

Photo: Etsy
Afford Your Rent with this $900 Fire Escape Tent Solution so You Can Airbnb and Stay

This crazy product puts the air in Airbnb. While you struggle to pay off the exorbitant monthly rent your tenement landlord continues to inflate, there is an out-of-the-box solution. Just open the window and pitch a tent from the fire escape. This way you can remain onsite and collect the dole via Airbnb. A win-win. Location […]

4th Street between Avenues A and B, Photo: Clayton Patterson
Clayton’s Corner: The 1980s, Lest We Forget [PHOTOS]

The 1980s, lest we forget… On the one hand we tend to over-romanticize how wonderful the old Lower East Side was. Fact is, it was dangerous, dirty, and often with poor living conditions. There was a blur between the good guys and bad guys; a number of cops were as deeply involved in the illegal […]

249broome-retail
After $12.3M Sale, Longtime Chinese Laundromat Forced from 249-251 Broome Street

The reliable Sun Kwong Laundromat at 251 Broome Street was given its marching orders last week. Alas, its final day serving the neighborhood is tomorrow (May 25). There is a sign on the front door alerting patrons that the business lost their lease. The laundromat kept the area in clean clothes for more than a decade, and […]

belraf-closing
Bloodbath in the Bargain District: 3 More Discount Vendors on Orchard Street Bow Out

It’s a bloodbath in the former “Bargain District.” Three old school apparel vendors are on the way out. All in quick succession. The second coming of Giuseppe Uomo ended earlier this month. But the closure is actually a year in the making. The store closing signs first appeared at 130 Orchard Street around this time last […]

ben-sherman-closing
Ben Sherman to Officially Close SoHo Store Next Week After 10 Years on the Block

SoHo fashion outpost for anglophiles, Ben Sherman, has been on life support (i.e. month-to-month) since last fall. Its stay at 96 Spring Street was extended several times since October in order to deplete all inventory. As previously reported, the brand is ditching its longtime digs after exactly ten years on the block. When we first […]

  • David

    Will this be up for a while or a one night thing?

  • B

    I guess my “pocket calculator” GIF didn’t win..

    http://vwgifaway.com/prod_data/4081.gif

    • Hope

       check it out tonight. You might be surprised,

  • David

    Saw it tonight, very annoying. No gif art show, lame ad.  No way to see the submissions, just cheap low end ad crap.  More pollution, Kraftwerk should run from this.