Volkswagen x Kraftwerk “GIFaway” Projected Above Graffiti Wall

Posted on: April 4th, 2012 at 10:18 am by

If you were one of the lucky few to score Kraftwerk tickets at the MoMa, congratu-fucking-lations. We’re jealous. The legendary electronic band is performing an eight-night run starting next week (April 10-17), and only 450 tickets were doled out to the public per show.

As co-sponsor of the “Kraftwerk – Retrospective 12345678,” Volkswagen held a “GIFaway” contest in which fans submitted animated GIF files for a chance to win a pair of tickets. Fifty pairs were available for each night. The giveaway has since closed, but last night, the winning submissions were projected onto the giant white space screen above Tony Goldman’s graffiti wall. The mosaic of images jibed well with Retna’s latest artwork.

The short video advertisement briefly explained the contest before celebrating fans’ GIFs.

Klaus Biesenbach, who organized the MoMa concert/exhibition told Gothamist the following:

“Kraftwerk – Retrospective 12345678″ is going to be a unique experience, inviting an audience into a space as intimate in size as an artist’s studio, with Kraftwerk playing their complete repertoire of 40 years from A-to-Z, one time only. The experience allows for a one-on-one experience with the performance, their 3D videos, the robots, the sound, and the voices, allowing the audience to witness art in the making, similar to Marina Abramovic’s “The Artist Is Present” which happened in the same location.

Recent Stories

hernandez-houses
Hernandez Houses Hosting Halloween Costume Party and Food Drive Tomorrow Night

For one day only, 89 Allen Street will be the Hernandez “Fun” Houses. The NYCHA property joined forces with the LES Dwellers and numerous local businesses to provide Halloween activities for local youth. Tomorrow evening is the first annual Halloween Costume Party and Food Drive, to be held in the Resident Association room. The “Haunted […]

Hooters keeps the smut alive on 33rd St.
Meanwhile, Hooters Will Open at the Former Peep World Space Next Month

Two years ago this past March, midtown lost one of the last vestiges of its seedy past – the porn shop and nudie booth near Penn Station called Peep World. However, selling sex will remain a central component of the newcomer at 155 West 33rd Street, albeit in a manner more socially acceptable. Original Hooters […]

galli-open-1
Galli Restaurant is Now Open for Service at 98 Rivington Street

The second location of Galli Restaurant officially opened in Hell Square Tuesday evening after a weekend of trials. 98 Rivington Street had spent the better part of a year under the knife, ever since ‘inoteca ended its decade-plus run at the address last February. Decor seemingly skews swank, and carries a less homey feel than its […]

pedestrian-struck-elizabeth
NYPD Seeks Witnesses of Pedestrian Death Last Month in the Intersection of Kenmare and Elizabeth

Authorities have not forgotten about the rental van driver who plowed through the north crosswalk at Elizabeth and Kenmare last month, killing an 82-year-old Chinese woman. Even though an arrest was not made after the September 25 incident, the investigation remains ongoing. A consortium of councilmembers also called for charges against the driver responsible for […]

seward-park
Seward Park Conservancy Forms with the Goal of Ending the Neglect

It was the first permanent, municipally-built playground in the United States, yet Seward Park receives little love outside the history books. What began a project by the Outdoor Recreation League (Lillian Wald and Charles Stover) to get kids off the streets was eventually snatched up by the City of New York. Rarely is this past […]

  • David

    Will this be up for a while or a one night thing?

  • B

    I guess my “pocket calculator” GIF didn’t win..

    http://vwgifaway.com/prod_data/4081.gif

    • Hope

       check it out tonight. You might be surprised,

  • David

    Saw it tonight, very annoying. No gif art show, lame ad.  No way to see the submissions, just cheap low end ad crap.  More pollution, Kraftwerk should run from this.