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Lords South Beach Opening “Pride Pop-Up” at Hotel on Rivington
Pop-up shops are commonplace these days. That’s stating the obvious. But what about a pop-up hotel concept? Yes, there is such a thing, and it’ll transpire on the Lower East Side next month.
Miami-based Lords South Beach, the first LGBT hotel of its kind in the country, is joining forces with the Hotel on Rivington for the inaugural “Pride pop-up.” Starting June 18, Lords is hijacking the glass tower to commemorate Pride Month 2012. The lobby will be painted hot pink, and will also feature artwork from the Florida branch.
“The Lords brand prides itself on showcasing the creativity and strengths of the LGBT community,” said [Lords founder Brian] Gorman. “What better way to do this than by hosting the first-ever pop-up hotel during New York City Pride? We are looking forward to creating a fun and unique experience for our guests in New York.”
Guests will experience everything they have come to love about Lords South Beach at Lords New York at Hotel on Rivington. The Hotel on Rivington lobby will be painted the Lords New York signature hot pink, and will be displaying artwork from the Lords South Beach lobby – including a work featuring Elizabeth Taylor, whose portrait decorates every guestroom in Miami.
Lords New York at Hotel on Rivington is a week-long event that runs through June 24.