Old Navy Ups the Advertising Ante Above East Houston

The long-running skeletal structure straddling the junction of Lafayette, East Houston, and Mulberry is undergoing some extensive upgrades. For the last couple weeks, the truck-bound booms and their personnel have been hard at work installing a new advertisement here for Old Navy.

In recent years, this particular advertecture was strictly the domain of Aldo, who rotated billboards with a frequency akin to the Calvin Klein placement across the way. But the company recently jumped to a higher profile SoHo space within the last couple months – above the BP gas station.

This Old Navy takeover includes lots of blue tones, and is somewhat reminiscent of theme park signage. Neons, maps, and a lame slogan (“come fun, come all”) direct would-be customers to their location at 503 Broadway (corner of Broome).

We haven’t seen such bold billboards here since the Levi’s gear thingy two summers ago, which actually broke down fairly quickly.