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Old Navy Ups the Advertising Ante Above East Houston
The long-running skeletal structure straddling the junction of Lafayette, East Houston, and Mulberry is undergoing some extensive upgrades. For the last couple weeks, the truck-bound booms and their personnel have been hard at work installing a new advertisement here for Old Navy.
In recent years, this particular advertecture was strictly the domain of Aldo, who rotated billboards with a frequency akin to the Calvin Klein placement across the way. But the company recently jumped to a higher profile SoHo space within the last couple months – above the BP gas station.
This Old Navy takeover includes lots of blue tones, and is somewhat reminiscent of theme park signage. Neons, maps, and a lame slogan (“come fun, come all”) direct would-be customers to their location at 503 Broadway (corner of Broome).