EMM Group’s 199 Bowery Revealed as “Finale” [Updated]

Posted on: August 23rd, 2012 by

Much of what’s happening on the Bowery these days seems so final – broad strokes destruction of the old to make way for the upscale. So the name EMM Group reportedly chose for its forthcoming establishment at 199 Bowery sorta makes sense. The reliable @NYNightlife handle is maintaining that “Finale” is the identity of the sprawling 20,000 square-foot space.

UPDATE: EMM PR says this will not be the name. “There will be multiple concepts that have yet to be named.”

Meanwhile, the restaurant is nowhere near completion behind that two-story, Alec Monopoly-branded plywood. “Fall” is still the target date for launch.

 

  • bowery boy

    I’ll give it 2 years before the irony of that name is unavoidable. Do they have any idea how many full-price patrons needed to make a place this big survive? The math is just not in their favor. They better serve one hell of a brunch, and work all 3 shifts to capacity. That’ll be a drain on City services that someone will need to pay for. I hope their taxes are high, or does the condo/lessor cover that?