Intermix Finalizing Plans for 54 Bond Street [Updated]

Posted on: August 13th, 2012 at 6:47 am by

Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.

In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”

Okay, so now that we have your attention…

Apparently the ink is barely dry on the deal, but Intermix will soon assume control of Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.

UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.

This is only the beginning for Lower Eastpacking. Just you watch.

Recent Stories

roxanne-shante-cover
Forest Whitaker’s Biopic About the ‘Roxanne Wars’ of 1980s Hip Hop is Filming on Orchard Street Today

Hip-hop pioneer Roxanne Shante is getting the biopic treatment. A new film is in the works about the so-called “Roxanne Wars” of the 1980s in New York City. The feature – dubbed Roxanne, Roxanne for the popular U.T.F.O. B-side hit of same – chronicles Shante’s rise from 14-year-old MC to hip-hop gold all because of a […]

247cherry-rendering-1
Two Gigantic 60-Story Buildings Coming Soon to Crowded LES Waterfront

As if the Lower East Side waterfront couldn’t get any more crowded, two more large scale developments are in the works. Both are in early stages, but could have serious ramifications for the Two Bridges neighborhood. Namely, the addition of some 2,100 new apartments. First up, the parking lot at Lands End II, which was […]

196sales-office-1
Ben Shaoul Opens Sales Office for 196 Orchard Condos Inside the Orchard Hell Building

Ben Shaoul and the Orchard Hell Building are now bedfellows. So to speak. It’s a match that makes sense. The so-called Sledgehammer chose one of the seemingly un-leasable ground-level commercial spaces as a sales office. A retail front to sell the new ten-story luxury development ascending at 196 Orchard. Teaser signage had promised as much […]

logan-hicks-2_wm
Logan Hicks’ Multilayered Mural Underway on Bowery Graffiti Wall [PHOTOS]

The Bowery Graffiti Wall is on to the next one this week. The acclaimed stencil artist Logan Hicks began work on his mural early yesterday morning. He and his assistants spent the day affixing various 3D-style cutouts to the one-story encasement. Rain be damned. The verdict thus far – easily one of the more intriguing, most […]

bp-gas-demolition-1
Puck Fair and the BP Gas Station Are Now a Pile of Rubble Ahead of 7-Story Luxury Offices [PHOTOS]

The buildings that previously housed Puck Fair and the BP gas station convenience store were collectively razed yesterday. Much of the initial gutting transpired over the last several weeks. And now both structures now sit as a pile of rubble and twisted metal. The perimeter of the project site pushed out in a big way, […]