Intermix Finalizing Plans for 54 Bond Street [Updated]

Posted on: August 13th, 2012 at 6:47 am by

Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.

In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”

Okay, so now that we have your attention…

Apparently the ink is barely dry on the deal, but Intermix will soon assume control of Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.

UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.

This is only the beginning for Lower Eastpacking. Just you watch.

Recent Stories

rickys-md-spring-street
Ricky’s Opens ‘Urgent Beauty Care’ Pop-Up at the Kardashian Complex on Spring Street

Temporary Ricky’s Halloween stores are taking over downtown this autumnal season. Two have sprouted on the Lower East Side in as many weeks at 250 East Houston and 104 Delancey. Now another branded pop-up is slated for a high-profile corner property that’s been in the gossip rags recently. Stop by 63 Spring Street (at Lafayette) […]

mobil-condo-plywood
Mobil Gas Station on East Houston and Avenue C is Boxed Up; 9-Story Condo Development Coming Soon

Thanks to Boogie reader DC, we now see that the Mobil gas station at East Houston and Avenue C is now boxed up for the next phase of its life. In due course, the 6,000 square-foot parcel will yield a nine-story condoplex. You know, exactly what Loisaida needs. We learned ten days ago via EV […]

shi-eurasia-orchard
Reader Report: Shi Eurasia is Moving Around the Corner Due to High Rents

Fans of imported eats have been flocking to Shi Eurasia on Orchard Street for the three-plus years of its existence. Its shelves are perenially stocked with bounty from Asian and European countries, including snack foods, pastries, noodles, coffee, tea, etc. But Shi is now reportedly on the move, thanks to an exorbitant rent hike. According […]

Photo: @123Dortiz
CB3 Denied Epstein’s Bar a Liquor License Renewal Without Appearing Before the Public

Epstein’s Bar had grand plans to expand upward at Stanton Street. The idea was to annex the second and third floors for dining and event spaces respectively. But Community Board 3 put the kibosh on those plans in June by denying the alteration, thanks to outspoken community opposition; and the applicant ultimately withdrew before the […]

Photo: Lori Greenberg
Tom Pnini Exhibit Explores Stereoscopic Photography at the Lesley Heller Workspace

Not all of the recent Fashion Week events on Orchard Street took place on runways. Lower East Side galleries had their moment, too. Among the noteworthy openings, Israeli video artist and NYC resident Tom Pnini kicked off his solo show at the Lesley Heller Workspace. A multi-channel video installation, titled “Ballade to the Double,” along […]