Intermix Finalizing Plans for 54 Bond Street [Updated]

Posted on: August 13th, 2012 at 6:47 am by

Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.

In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”

Okay, so now that we have your attention…

Apparently the ink is barely dry on the deal, but Intermix will soon assume control of Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.

UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.

This is only the beginning for Lower Eastpacking. Just you watch.

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]