Intermix Finalizing Plans for 54 Bond Street [Updated]

Posted on: August 13th, 2012 at 6:47 am by

Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.

In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”

Okay, so now that we have your attention…

Apparently the ink is barely dry on the deal, but Intermix will soon assume control of Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.

UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.

This is only the beginning for Lower Eastpacking. Just you watch.

Recent Stories

The demolition of 35 Cooper Square, May 2011
Preservationists Blast City Council for ‘Anti-Landmarking’ Bill

Preservationists, mount up. The City Council is currently mulling over a bill that could have profound negative effects on the character of the city’s great architecture. “Intro 775,” as the legislation is called, essentially establishes “do or die” deadlines for landmark designations. Basically saying that, if certain timing parameters are not met, then historic sites […]

clinton-bike-lane-1
DOT Begins Installation of 2-Way Protected Bike Lane on Clinton Street

The Department of Transportation finally recognized some of the safety concerns along the waterfront, and just embarked on its “South Street Greenway” project. As previously reported, the overall plan – approved by Community Board 3 in April – is to “normalize” the street geometry in the immediate vicinity. In other words, a change to the […]

402grand-demolished-1
402 Grand Street is Gone; Demolition of 400 Grand is Next

As of this week, 400 Grand Street is the proverbial last man standing within the bounds of Essex Crossing real estate. But not for long. Demolition scaffolding is slowly snaking up its facade, a mere few days after the wrecking ball took out its conjoined sibling. That’s right. 402 Grand Street is gone from the […]

fung-tu-closed-1
Fung Tu is Still Without Gas After 7 Weeks

Seven weeks. This past Friday marks the seven-week point that Fung Tu has been without gas at 22 Orchard Street. In fact, the whole building remains without connection. Owner Wilson Tang is keeping the restaurant open during this period, pulling stunts continue service; there is even a dedicated “No gas menu” which is now the status […]

50bowery-hotel-capped-1
Joie de Vivre Hotel at 50 Bowery Tops Out at 22 Stories

They’ve reached the top. That controversial new hotel at 50 Bowery – the first New York branch of the Joie de Vivre brand – was just capped at the end of last week. The final few floors were tacked onto the building in the month since our last progress report. Requisite American flag is planted […]