Intermix Finalizing Plans for 54 Bond Street [Updated]

Posted on: August 13th, 2012 at 6:47 am by

Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.

In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”

Okay, so now that we have your attention…

Apparently the ink is barely dry on the deal, but Intermix will soon assume control of Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.

UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.

This is only the beginning for Lower Eastpacking. Just you watch.

Recent Stories

ron-english-graffiti-wall-1
Here is the Ron English ‘All American Temper Tot’ on the Bowery Graffiti Wall

That was quick. The Bowery graffiti wall is already sheathed in its new mural. In a matter of hours yesterday, artist Ron English rolled on his wheat-paste creation to the year-long-stagnating wall at the corner of East Houston. It’s called the “All American Temper Tot,” and features the hulkish green baby (i.e. the Temper Tot) […]

ellis-island-24_wm
Touring the Creepy Abandoned Hospital Complex on Ellis Island [PHOTOS]

Creepy. Cold. Intense. Haunted. All apt adjectives to describe the unused section of Ellis Island designated as ruins. It is on the south side of this national park – straddling the state lines of New York and New Jersey – that a maze-like collection of twenty-nine buildings sits. Rotting away from the inside out. Indeed, […]

140orchard-wildair
Contra Guys Will Open the Casual ‘Wildair’ on Orchard Street Next Month

Around this time last year, Contra scored the go-ahead from Community Board 3 to open a casual, “creative American” restaurant at 94 Allen Street. It was to be a place more approachable than the OG spot. Those plans ultimately hit a dead-end (F18 Gallery opened there instead), though, and owners Jeremiah Stone and Fabian Von […]

brunswick-clinton-1
Bluebird’s Alex Hall Swaps Rosella for Brunswick on Clinton Street

This month in identity crises, one Lower East Side coffee shop has decided to change its name. Bluebird principal Alex Hall opened Rosella exactly one year ago at 23 Clinton Street. Competition here is fierce, given the number of java joints within spitting distance (that would be five). The Australian-born Hall ultimately decided to scrap […]

graffiti-wall-night
After a Year of Inactivity, Ron English is the Next Artist to Paint the Bowery Graffiti Wall

The mobile boom was rolled into place beside the freshly-constructed Bowery graffiti wall early yesterday morning. In covering this slab for years, this is the surest signal that a change of the guard is in the cards. Indeed, the next entrant is already at bat to paint a mural here. Acclaimed street artist Ron English has […]