Intermix Finalizing Plans for 54 Bond Street [Updated]
Get ready, folks. Madison Avenue is finalizing some new invasion plans for the Bowery.
In case you didn’t vomit at the news of Anthropologie moving into the forthcoming 250 Bowery or Patagonia opening a marquee surf shop in the old CBGB Gallery space, a Boogie tipster informs us today that Intermix is readying its forces for the inevitable advancement. But before we dive into the details, this is what the company is about – “[Intermix is a] fashion boutique for trendsetters, A-Listers and glam fashionistas. We carry an exclusive mix of the best designers, styles and trends.”
Okay, so now that we have your attention…
Apparently the ink is barely dry on the deal, but Intermix will soon assume control of
Billy Reid’s high-profile space at 54 Bond Street (Bouwerie Lane Theatre). Timeline is still up in the air, though. While in itself not necessarily an all-out game-changer, it’s proof positive that Bowery 2.0 is sweeping clean any evidence of its history. History that gives the area a character these organizations try so damn hard to co-opt and exploit.
UPDATE: Billy Reid corporate confirms that they’re in fact staying put at 54 Bond Street.
This is only the beginning for Lower Eastpacking. Just you watch.