Allen/Pike Street Corridor to Receive Another Hotel

Posted on: September 6th, 2012 by

It’s a question we’ve been pondering for years. How many hotels does one neighborhood truly need? Orchard Street fell victim to the trend, notching seven “boutique” inns from top to bottom (though, most are stalled). Pike is next in line to the throne, so to speak, with a third new development in as many years. Look no further than the corner of Madison Street.

The one-story box o’ bricks at 154 Madison, formerly a Chinese auto mechanic and car lot, was razed earlier this summer and quickly replaced with plywood fencing. Last week we popped by and watched earthmoving in effect – preparations for a hotel onsite are now underway. DOB materials reveal that the two-lot parcel received zoning approval back in mid-June for a seven-story mixed use building with both lodging and “community facilities.”

And the architect behind the latest lodge? None other than Jung Wor Chin, known on the east side of the tracks for the recently-completed 2 Allen commercial center and Gertel’s-killer 55 Hester.

The new kid on the block will hang tough with the big boys in its midst. After the Hong Kong Supermarket fire leveled the corner of Pike and East Broadway, Marriott took the initiative to build a Fairfield Inn on the spot. One block north, rival hotelier Howard Johnson followed suit with its own finger building, itself set to open later this month.

  • jimmy_higgins

    55 Hester Street is an abomination, but it didn’t kill Gertel’s, which was on the now-vacant lot next door.

  • EV Grieve

    Insane. And I wonder how many liquor licenses they’ll want…

  • Joey

    While I completely despise this architect, I really don’t understand your obsession with questioning what property owners choose to do with their property. The LES is a major, major, tourist destination. Again, not ideal, but it is what it is. Young people would much rather stay down here, instead of midtown. Despite my constant offering of my couch, those of my friends who can afford and prefer a hotel stay at LES hotels almost exclusively when they come to NYC. The demand is massive. Why is this so hard to understand? Or should developers clear their plans with the BB/EVGrieve committee for the preservation of auto mechanics before they break ground? Don’t get me wrong – I hate these crappy green glass Chinese monstrosities, but every time I hear “don’t we have enough art galleries on Orchard Street” or some such, I can’t help but think of some central planning blogger Politburo.

  • http://www.facebook.com/people/Alexander-Schwarz/676147542 Alexander Schwarz

    I am similarly befuddled as to why people are questioning new hotels. There is tremendous demand to stay in Manhattan south of 23rd Street, and there are comparatively few hotels. You go to cities like London or Paris and there are hundreds and hundreds of hotels. You can go down side streets and it’s one hotel after the other. Here in Manhattan, people complain when there’s two hotels in their neighborhood.
    I mean, limited service hotels like Holiday Inn are sometimes charging $300 in Brooklyn, and up to $500 in Manhattan. That speaks to tremendous lack of hotel rooms, and I don’t think a few small hotel sites will make much of a difference, especially in a high-demand neighborhood like the LES. You could probably build 30-40 hotels south of Houston, with no problem whatsoever. Anything walking distance to SoHo is a goldmine.