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Flower Girl NYC Ditches Orchard for 245 Eldridge Street
The marriage was fruitful, yet short-lived at 90 Orchard Street. When Earnest Sewn opened its unaffordable boutique in the old Tenement Museum shop in 2007, its launch partner was Flower Girl NYC. Their floral operation took up residence in the rear of the corner store and always seemed like an odd retail pairing.
But it’s a moot point, as Flower Girl is no longer clipping arrangements in steerage, so to speak. Owner Denise Porcaro therefore decided that it was finally time to acquire her own street space after this five-year setup. So the self-proclaimed “edgy” florist is presently relocating to 245 Eldridge Street, dormant since the upscale Coquelicot salon departed last spring. She wanted a neighborhood nook that still felt like a “real community,” and this slice of Eldridge fit the bill. Neighbors are happy to have a daytime business on the block instead of another club.
The storefront was painted black late last week, and a quick peek inside shows that they’re not far from opening. Expect launch in two weeks. As before, the shop will carry fresh-cut flowers, seasonal branches, unique vases, and handmade soaps. Custom arrangements, too.
Porcaro founded Flower Girl NYC back in 2004 to bring “lush and whimsical arrangements with a distinct edge” to the city and surrounding area. Although, her background is actually in production design in film.