Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

eye-for-art-division
‘Eye for Art’ Gallery Opens Where Cafe de Nora Failed on Canal Street

You might say Canal Street now has an eye for art. Most literally. Where the half-baked Cafe de Nora failed, a new art gallery is already up and running. There was a moment where it seemed as though the dining spot would stay, but the writing was on the wall (i.e. extended hiatus without explanation). So, […]

hell-building-complete-1
Hotel Indigo Delays Hell Square Hotel to November 1; Scaffolding Completely Removed

Milestones galore for the Orchard Hell Building, a development ten years in the making. A public parking garage debuted last week on its backside; and this week, all scaffolding and plywood removed from the project site for the first time since at least 2006. However, Hotel Indigo delayed its grand opening yet again. This time, […]

50bowery-rising-1
Ugly Joie de Vivre Hotel at 50 Bowery Ascends to 20 Stories

The Grand Old Bank on the Bowery (i.e. the HSBC) is less so, trumped by Peter Poon’s ego. That new Joie de Vivre hotel rising at 50 Bowery is growing like a weed, having already ascended to a level of twenty stories (basically doubled its height in a month). The concrete superstructure is now visible […]

essex-market
Essex Market ‘Street Seat’ is Months Delayed, but Expected Soon

The Essex Street Market is still banking on city-implemented infrastructure, albeit temporary, to help solve its foot traffic woes. As previously reported, the Lower East Side BID is working with the Department of Transportation to implement a seasonal Street Seat outside the brick warehouse on Essex and Delancey. And, of course, it’s delayed. Its debut […]

booker-dax-rent
The ‘Booker and Dax’ Workspace on Eldridge Street is Kaput

Time to put away the beakers and bunsen burners. The Booker and Dax Lower East Side workshop is no more. Three years after its inception, tombstone leasing signage above the entrance confirms the closure. Booker and Dax proprietor Dave Arnold opened the 700 square-foot lab space at 54 Eldridge Street in the summer of 2012. […]