Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

Screen Shot 2014-10-21 at 12.49.20 PM
Classic Album Art Comes to Life in Roy Kafri’s New Beatbox Video

Iconic vinyl art has taken a turn for the outlandish with Israeli comedy singer Roy Kafri’s latest music video. He not only features classic album covers brought to life, but ones that are, in fact, beatboxing on the street. Bowie beatboxing. Lou Reed beatboxing. If that’s not enough to mess with your mind, it’s filmed in reverse; by the end, we […]

marilyn-louie-closed
Marilyn Louie Temporarily Closes Tiny Bowery Newsstand Due to Flooding

Unfortunately for Marilyn Louie, when it rains, it poors. Literally. This time the weather proved itself an enemy, with downpours sidelining the business. Damn. The embattled newsstand owner – on the Bowery for thirty-eight years – seriously can’t catch a break. Heavy rainfall last week and its resultant flooding reportedly forced [Chinese language] the longtime newsstand […]

hanksy-eazyebola
Hanksy Gets All NWA with ‘Eazy-E Bola’

Street artist Hanksy is tapping right into global fear of an Ebola outbreak. His latest piece is self-proclaimed, “straight outta Congo.” The sticker sized placement is in eastern Chinatown and features the one and only Eazy-E Bola and his virus strain neck. Meanwhile, Hanksy continues to explore street art around the country with his new “Surplus […]

agent-provocateur-elizabeth
Agent Provocateur is Opening a Third Manhattan Location on Elizabeth Street

Haute lifestyle boutique Condor is no longer part of the gold-coast landscape of Little Italy. The business closed its three-year-old shop at 259 Elizabeth Street at the end of August, but has been running a pop-up locale down on Kenmare Street in the interim. Now it’s again without a home. Condor flew the coop thanks […]

bartendr-blackbox
Bartrendr App at It Again with ‘NYC’s Only Bar for On-Duty Pilots’ Stunt

That fake bar for pregnant women isn’t the only controversial PR stunt Bartrendr has up its collective sleeve. The bar-finding mobile app is at it again with another faux-pax advert on Spring Street. The commercial unit at 59 Spring is currently masquerading as Black Box, “NYC’s only bar for on duty pilots.” Don’t be fooled, […]