Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

Photo: Pastor Bob Subjenski
Revisiting Sheldon Silver’s Family Hardware Store on Essex Street [HISTORY]

​These days, 19 Essex Street is home to Frank’s Chop Shop and ground-level office space. Back in the day, however, this storefront was the headquarters of Sheldon Silver’s family business. Sheldon Silver, the disgraced former Assembly Speaker who was recently convicted on federal corruption charges, was born and raised on the Lower East Side. He […]

213bowery-1
On Stellar Rays Annexes Former Restaurant Supply Shop at 213 Bowery

​Regent Restaurant Supply relocated from its longtime Bowery headquarters just before the new year. In business since the mid-1990s, the ground-level warehouse operated at 213 for more than a dozen years. Well, no sooner did they depart than drilling began inside the store. With good reason. The eight-year-old gallery occupying its rear (i.e. 1 Rivington) […]

motorhead_bowery_featured
Bowery Electric Hosts Valentine’s Day Motörhead Tribute

Say, let’s skip the schmaltzy candlelight dinner, roses and boxed chocolates this Valentine’s Day. Let’s instead raise a glass (and some fists, of course) to Motörhead and the late Lemmy Kilmister this Sunday (February 14), shall we? Brooklyn Vegan tipped us off recently that Bowery Electric’s (327 Bowery) monthly Sally Can’t Dance party will see […]

market-nyc-open-1
Market NYC Opens New Outpost Today at 290 Mulberry Street

​Market NYC first announced its return to Little Italy just before Christmas. Two months after its holiday pop-up onsite, the third city location at 290 Mulberry Street is a go. It opens to the public at noon today. This week was one of final preparations. The lettering was installed; window treatments were deposed to reveal the […]

wall-kindness-1
‘Wall of Kindness’ Surfaces on Chrystie Street, Seeks Donations for Homeless

​ No, this art installation at Chrystie and Stanton streets is not the newest piece by yarn-bomber HOTTEA. The ribbonwork weaved into the chain-link fencing at the recently refurbished Nike soccer field is, in fact, a grassroots charity plea for those in need. The message of “Stay Warm” sits atop a rudimentary house with a […]