Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe

Recent Stories

More than a Year Later, Cooking Gas Finally Restored to 43 Essex Street as Retail Hits the Market

Things are finally looking up for 43 Essex Street, a Lower East Side tenement whose tenants are struggling with the nascent slumlord. Cooking gas was restored last week after more than year without hookup, making life livable again. The former G&S Sporting Goods, meanwhile, is officially down for the count. Even though the local boxing […]

CoCo Bubble Tea Spot Opens in Last Low-Rise Strip on Delancey Street

Taj Gold, one of the last jewelry/pawn shops along the Delancey Street corridor, closed back in May. Its store canopy was pried from the building and its windows fully papered. The company had been on the block for more than a decade. And until last week, the space at 156 Delancey was a vacant mess […]

‘Ocean’s Eight’ Total Takeover of the Lower East Side Today

The mystery of whether there would be yet another addition to the Ocean’s canon of heist films is now answered. There is an Ocean’s Eight on the way, if you can believe it; a spinoff of the original trilogy. And it’s filming in a large swath of Lower East Side territory today. Just check out the […]

Robert Lopez with Chico
Owner of ‘Lower East Side’ Trademark Files Suit Against American Eagle

Robert G. Lopez continues to go for the jugular. The litigious apparel maker – owner of the Lower East Side trademark as it relates to clothing (LES Clothing Co.) – is again on the warpath. This time, it’s American Eagle that’s fallen victim. Lopez, often nicknamed a “trademark troll,” filed suit against the brand in the […]

Year After Fire Displaced Dozens, 73 Monroe Street Reborn as Luxury Rentals

The five-story tenement at 73 Monroe Street is on the rebound more than a year after a second-floor blaze vacated the property and displaced dozens of tenants. Rehabilitation commenced several months ago and just recently wrapped, transforming the walkup into luxury rentals. In late May 2015, a fire sparked on the second floor and spread […]