Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

nypd-arrest-east-broadway
Plainclothes Officer Who Punched a Lower East Side Teen During Arrest is Suspended

An arrest on East Broadway last Monday made national headlines when a plainclothes officer was seen punching a teenage perp while already subdued. The incident was caught on camera and stirred up a raft of controversy, especially given the tense climate in the wake of the Eric Garner and Michael Brown cases (or lack thereof). […]

Johnny Thunders Take 2
Revisiting Rachel Amodeo’s East Village Classic ‘What About Me’ [INTERVIEW]

I don’t know about you, but every time I find out about a movie that was filmed in the East Village circa NOT present day, I get super excited. I revel in the unique gritty history, and how the streets were not littered with a Starbucks and ::insert generic Bank name here:: every other step. That’s […]

daily-show-santa
The Daily Show Does a Bit on SantaCon, Interviews Organizer ‘Costume Jim’ [VIDEO]

Last night, five whole days after SantaCon blew through New York City, the The Daily Show decided to air a quick treatment of the event. As you would imagine, the segment exposes the shitshow that happens each year. Most interesting, though, is watching the footage after learning about Costume Jim Glaser and his ties to […]

319grand-gallery
New Grand Street Avant Garde Gallery Doubles as ‘Luxury Vape Lounge’

The Grenco Science pop-up vaporizer joint isn’t the only such retail action happening this weekend. Remember that gallery we told you about last month at 319 Grand Street? Well, Avant Garde by MMC, as it’s now known, itself doubles as a “luxury vape lounge.” In fact, its tagline is “where vape meets art.” The grand […]

Rad Roubeni
Artist Rad Roubeni Hosting a Month-Long Gallery Show Inside Former Chase Bank on Delancey

So it looks like the old Chase bank branch at 104 Delancey Street has morphed into a pseudo gallery space, albeit a temporary one. At least until the landlord can find a suitable tenant willing to foot the bill. We saw workers cleaning up the other night for a similar event. After two years of […]