Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

Photo: Mike Hong
‘Chinatown Art Brigade’ Takes a Stand with Anti-Gentrification Projections [INTERVIEW]

“Gentrification is Modern Colonialism,” read the illuminated stencil above the corner of Chrystie and Grand Streets. That was but one message that traveled through the neighborhood last Saturday night. These rather straightforward projections come courtesy of the Chinatown Art Brigade, which roams the namesake area armed with a light projector and a mantra of anti-gentrification. We […]

miss-paradis-1
‘Miss Paradis’ Health Food Bar on Prince Street Approaches its October Launch

Real progress is finally visible both inside and outside the stout new development at 47 Prince Street. That gaudy banner advertising for newcomer Miss Paradis was deposed a couple weeks ago after a summertime residency, and instead replaced with apple ornamentation around the two-story facade. Push to the finish line is palpable, as the store is buzzing […]

Photo: NYPL
Stories of Chinese American Women on Display with ‘HERSTORY’ Exhibit at Chatham Square Library

The Chatham Square Branch of the New York Public Library is showcasing a new “HERSTORY” exhibit during the month of October. This exhibit spans 165 years of the struggles and successes of Chinese-American women; on display include rare photographs and documents from legal cases fought in supreme courts throughout the US. The exhibit is a […]

reed-space-closing
Reed Space will Close Today After 15 Years on the Lower East Side

Fifteen years. Gone just like that. And so is Reed Space. The Lower East Side tastemaker is ending its operations on Orchard Street after business today. The store has been having a fire sale for weeks. A “reset” of sorts is promised, which would include a new store altogether. However, the location, and any future […]

Photo: Google Maps
De Blasio Wants to Remedy Rivington House Scandal with Senior Housing Development on Pike Street

Mayor de Blasio hopes that the key to escaping the Rivington House scandal is an olive branch of senior housing. Indeed, Hizzoner announced yesterday – while his deputy Tony Shorris was being grilled by City Council – a proposal to replace those services lost in the $116 million sale into condos earlier this year. The […]