Mountain Dew Ad Campaign Calls Out Bloomberg’s Soda Ban

Mayor Bloomberg’s ridiculous soda ban bill will go before the Board of Health for vote in just two days. If passed, containers larger than 16 oz will be considered illegal after the law takes effect in six months.

Mountain Dew and the New York Art Department responded in kind with a series of pointed ads around the city. And timely they were, arriving within the last week. “Prohibition: New York City” is essentially a social commentary drawing comparisons to the notorious prohibition era. The posters illustrate a fictional 17 oz. can sporting the classic “wave” logo from the 1970s and 1980s. So, are they gonna bring back the old design if the bill is a no-go?