Mountain Dew Ad Campaign Calls Out Bloomberg’s Soda Ban

Posted on: September 11th, 2012 at 6:48 am by

Mayor Bloomberg’s ridiculous soda ban bill will go before the Board of Health for vote in just two days. If passed, containers larger than 16 oz will be considered illegal after the law takes effect in six months.

Mountain Dew and the New York Art Department responded in kind with a series of pointed ads around the city. And timely they were, arriving within the last week. “Prohibition: New York City” is essentially a social commentary drawing comparisons to the notorious prohibition era. The posters illustrate a fictional 17 oz. can sporting the classic “wave” logo from the 1970s and 1980s. So, are they gonna bring back the old design if the bill is a no-go?

Recent Stories

95 Allen St., future home of Empanada Mama
Empanada Mama Breaks Ground on Allen Street; Full Liquor License Sought

Empanada Mama is heading toward full upgrade in every sense of the word. Not only will the Colombian joint open a much larger location south of Delancey this spring, but it’s also on the hunt for an OP liquor license. As previously reported, Empanada Mama last month signed a lease at 95 Allen Street, formerly home […]

bieber-billboard-1
Someone Shot Paintballs at Justin Bieber’s Calvin Klein Ad on East Houston

The brief respite from Justin Bieber’s bod (which may or may not be Photoshopped) in NoHo came to an end earlier this week. Calvin Klein hoisted the second in the series of ad banners at its token spot above East Houston, this after days of indecision. And the haters have apparently come out of the […]

The Lams of Ludlow Street, Photo: Thomas Holton
This Photographer Followed One Family on Ludlow Street for 12 Years

Photographer Thomas Holton didn’t grow up in Chinatown, but felt a strong connection to the neighborhood. His grandparents had lived there, and he always saw it as more than a tourist destination. While spending a few months in 2002 accompanying a housing advocate who worked in the area, Holton met the Lam family, a couple […]

pier35-2
Looking at the Lack of Substantial Progress at Pier 35 [PHOTOS]

2015 saw the deliverance of a mostly-complete East River Esplanade at Rutgers Slip. Exercise equipment, basketball courts, and bocce sandboxes were all unveiled a year ago. But not really for the adjacent pier, which was supposed have wrapped by now. The first concrete progress (pun intended) of the future Pier 35 is now visible, albeit […]

174rivington-bar
Art Lounge Debuts at 174 Rivington Street, Replacing Red Velvet

There is a new art-themed bar that soft-launched at 174 Rivington Street this week, thereby replacing Red Velvet. The newcomer took the address as its namesake. 174 Rivington Bar – opened by Luca Carucci and Joseph Peraino – is filling the shoes of a problem predecessor. Red Velvet previously held court here for nearly five […]