Mountain Dew Ad Campaign Calls Out Bloomberg’s Soda Ban

Posted on: September 11th, 2012 at 6:48 am by

Mayor Bloomberg’s ridiculous soda ban bill will go before the Board of Health for vote in just two days. If passed, containers larger than 16 oz will be considered illegal after the law takes effect in six months.

Mountain Dew and the New York Art Department responded in kind with a series of pointed ads around the city. And timely they were, arriving within the last week. “Prohibition: New York City” is essentially a social commentary drawing comparisons to the notorious prohibition era. The posters illustrate a fictional 17 oz. can sporting the classic “wave” logo from the 1970s and 1980s. So, are they gonna bring back the old design if the bill is a no-go?

Recent Stories

Courtesy of the Dept. of Labor; 1963
Happy Labor Day! [PHOTOS]

On September 5, 1882, 10,000 workers took unpaid time off to march from City Hall to Union Square. This is historically recognized as the first Labor Day parade in U.S. history. For most, Labor Day denotes the end of summer, the beginning of the school year, a much needed day off from work. And while all of that […]

orchard-hell-building-capped
Breaking: Katz’s Deli Sells Its Air Rights But It’s Not Going Anywhere

First, the great news. The future of Katz’s Deli is safe. Owner Jake Dell assures us that all is well, while simultaneously disclosing that the 126-year-old Jewish deli just sold off its valuable air rights. “I’m not going anywhere … now I can protect [Katz's],” the 27-year-old proprietor says. The timing of this release is […]

strokes-bose
Revisiting The Strokes and the 2000s Lower East Side Music Scene [VIDEO]

Bose has a new integrated marketing campaign called Scene+Heard, basically a survey course in music appreciation. Its first installment spotlights the now-fabled Lower East Side rock scene in the early 2000s, but primarily focuses on the early career of The Strokes. The narrative is presented through the filter of current band the Gradients, which apparently […]

marty-mar-essex
Street Artist Marty Mar’s Subtle Anti-Gentrification Mural on Essex Street

It was a hyperlocal controversy the day street artist Garrett Wasserman decorated the wall outside Clayton Patterson’s residence on Essex Street. Perhaps confusion is what resulted in the erasure of Marty Mar’s mural; apparently Wasserman had been tapped to paint a different section of the masonry. Nevertheless, “Lower East Side Story” resulted and almost immediately […]

los-perros-locos-allen
Los Perros Locos Will Cease Slinging Hot Dogs at 201 Allen Street Tomorrow

For a while there, two hot dog joints battled for supremacy at the head of Allen Street – Links and Los Perros Locos. Both ultimately met the same fate though, with the latter closing tomorrow night. Owner Alex Mitow took to Facebook to convey the departure message to fans. “Running a retail storefront in the […]