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Rudy Tauscher of the Paulaner Brauhaus on Bowery
Over the weekend, Crain’s published a profile of Rudolf Tauscher, the suit bringing the first stateside Paulaner Brauhaus to 265-267 Bowery. The former general manager of the Mandarin Oriental hotel scored an exclusive licensing deal with the 375-year-old beer company. Apparently the dude has a pedigree in the hops and barley business dating back to the 1800s, when his ancestors purchased a brewery in Bavaria, Germany.
Other Paulaner details were buried at the bottom, including a seemingly-unrealistic opening date of early next year. Check it:
Altogether, the project represents a $5 million investment, some of it Mr. Tauscher’s cash, but most from investors in Germany. Paulaner is providing the brewing equipment, including the large tanks that will be visible to customers while they eat and drink.
He will offer breakfast, lunch and dinner, serving traditional German, Austrian and Alsatian fare, including Wiener schnitzel, sausages, freshly made bread and soft pretzels. He is also in discussions with local producers to begin growing hops in upstate New York.
While Tauscher and his latest venture are duly praised, this writeup does not mention the hazardous (and seemingly negligent) construction work onsite. You’ll recall that stop work orders were levied at the end of July due to dangerous conditions. Building residents were reportedly forced to temporarily relocate due to noxious dust and debris that spewed into the apartments above. Not the best way to make a first impression…